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MLS Toronto FC

Maple Leaf Sports & Entertainment Teams Up To Aid Haitian Earthquake Victims

January 22, 2010 - Major League Soccer (MLS)
Toronto FC News Release


Maple Leaf Sports & Entertainment (MLSE), with the help of Toronto sports fans and their partner Rogers, will undertake a variety of fundraising efforts in support of UNICEF's and ONEXONE's Haitian earthquake relief efforts during the Toronto Marlies' home game January 23 at Ricoh Coliseum, the Toronto Raptors home game January 24 and the Toronto Maple Leafs' home game January 26, both at Air Canada Centre.

Employees from all four of MLSE's teams will be located throughout the arena collecting cash donations for UNICEF from fans in attendance. MLSE will match in-arena cash donations for UNICEF made during the January 23, 24 and 26 home games.

"The events in Haiti have been devastating and have had a tremendous impact on the entire world. We know that many of our fans have been personally affected by this tragedy," said Richard Peddie, president and CEO of MLSE. "One of our core values as an organization is to be a leader in the community and we would be remiss if we did not mobilize our resources to help alleviate the suffering in Haiti. "We are lucky to have the support of the best fans in the world. If they get behind this cause with the same passion that they support our four teams with, then we should be able to do some amazing things together."

With close to 50,000 fans expected to attend all three games, a donation of only a few dollars by each fan and MLSE employee contributions combined with matching donations from both MLSE and the Canadian government would result in a significant amount that has the ability to make a meaningful difference for the people of Haiti.

MLSE has also teamed up with Rogers Wireless to promote their text message campaign. The campaign will be featured during the Leafs, Raptors and Marlies broadcasts to provide fans not in attendance an opportunity to make donations. By sending the text message "HELP" to shortcode 1291 from a personal mobile device, Rogers and Fido customers can donate $5 CDN to the Haitian relief efforts. Rogers is working with The ONEXONE Foundation to facilitate 100 per cent of donations in funds and goods to Partners In Health: Haiti and other Haitian relief organizations.

Between January 22 and January 30, CentreSports, the official store of the Toronto Maple Leafs, Toronto Raptors, Toronto Marlies and Toronto FC, will donate $20 to UNICEF Canada Haiti Earthquake Relief Fund for every Leafs, Raptors, Marlies and Toronto FC jersey sold. This donation will also apply to all jerseys sold at all Air Canada Centre and Ricoh Coliseum kiosks.

For more information on how to make an on-line donation, please visit www.mlse.com or any of our four team websites - www.mapleleafs.com, www.raptors.com, www.torontomarlies.com and www.torontofc.ca.

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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

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