Lynx to Partner with Medica During 2011 WNBA Playoffs
Published on September 12, 2011 under Women's National Basketball Association (WNBA)
Minnesota Lynx News Release
MINNEAPOLIS/ST. PAUL - The Minnesota Lynx today announced an agreement with Medica to become the presenting sponsor of the "2011 Lynx Playoffs Untamed." As part of the partnership, Medica's logo will be incorporated on all Lynx playoff collateral, including, but not limited to: playoff tickets, both in-arena and external signage, in-arena mentions, Lynx marketing videos and social media mentions.
Medica will also be the presenting sponsor of all Lynx playoff radio broadcasts on BOB 106.1 FM. The broadcasts will include two sixty second commercials during every contest, as well as feature a "Medica Solo Player of the Game." The "Medica Solo Player of the Game" will include a live read from Lynx play-by-play broadcaster Alan Horton promoting the Medica Solo plan.
"We are delighted to partner with one of Minnesota's premier brands in Medica," said Conrad Smith, Lynx Chief Operating Officer. "They have been an industry leader for many years and we look forward to collaborating with them on many different programs throughout the playoffs and beyond."
In addition, Medica will be featured prominently on the new LynxBasketball.com Playoffs Central. Medica will be the presenting sponsor of an online feature, as well as the sponsor of a Playoffs Untamed email for ticket holders. LynxBasketball.com will also feature an integrated Medica logo on both Playoffs Central and the main homepage.
"We truly value our partnership with the Minnesota Lynx during this fantastic season and are thrilled to continue that strong relationship during the playoff run," said Dannette Coleman, Medica vice president for individual and family business. "The Lynx and Medica are two great Minnesota organizations that offer unique products and experiences to a loyal fan base."
With just two regular season games remaining, the Lynx, at 25-7, have clinched the top overall seed entering this year's WNBA playoffs, guaranteeing home court advantage throughout the 2011 WNBA Playoffs. The Lynx have had a historic season, setting franchise records for wins (25), along with both home (13) and road (12) victories in a season.
The Lynx begin their playoff run at Target Center this Friday against the San Antonio Silver Stars at 8 p.m. Lower-level single-game tickets for the Western Conference Semifinals are available now and can be purchased for as low as $10. Groups of 10 or more can purchase lower-level single-game tickets for as little as $8. Playoff strips, which include tickets to all three rounds of the WNBA Playoffs, are also available for purchase.
Tickets can be purchased by calling 612-673-8400, visiting the Lynx website at www.lynxbasketball.com or by dropping by all Target Center Box Office and all Ticketmaster outlets. Tickets can also be purchased by calling Ticketmaster at 1-877-WNBA-TIX (962-2849).
Women's National Basketball Association Stories from September 12, 2011
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- Liberty Tip-Off the Post-Season Against Indiana Fever on Thursday - New York Liberty
- Lynx to Partner with Medica During 2011 WNBA Playoffs - Minnesota Lynx
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