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USL Las Vegas Lights FC

Lights FC and Jarritos Announce the Iconic Soda's First U.S. Professional Sports Pouring Rights Partnership

April 25, 2019 - United Soccer League Championship (USL)
Las Vegas Lights FC News Release


Las Vegas (NV) -- Las Vegas Lights FC and Cashman Field, the iconic downtown soccer stadium in the Entertainment Capital of the World, announced today that Jarritos and the Novamex brand of sodas have agreed to an exclusive three-year pouring rights agreement.

"This partnership shatters the stranglehold of cola brands on U.S. sports venues," said Lights FC owner Brett Lashbrook. "Jarritos is the soda that our fans love. They are tired of the same flavor choices that are constantly pushed down sports fans' throats. Jarritos is the only partner that offers a rainbow of flavors to match everyone's desired taste. Jarritos' goal to shake up the static American soda landscape mirrors Lights FC's ambitions to become the next big American soccer success story."

In addition to pouring rights at every concession stand, stadium restaurant and VIP seating area, Jarritos will be featured on a patch on team jerseys, and receive prominent signage, access to Lights FC marks and logos, hospitality opportunities, retail activations, community programs and much, much more.

Las Vegas will be the centerpiece of year-round promotions by Jarritos. The popular sodas will reward lucky consumers with trips to Las Vegas, including VIP experiences with the Lights.

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United Soccer League Championship Stories from April 25, 2019


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