USL1 Lexington Sporting Club

Lexington Sporting Club Announces Partnership with West Sixth Brewing

Published on June 7, 2023 under United Soccer League One (USL1)
Lexington Sporting Club News Release


LEXINGTON, Ky. - Lexington Sporting Club has formally announced a new partnership with West Sixth Brewing, one of Kentucky's largest and most established craft breweries.

West Sixth will serve as LSC's official craft beer partner, a collaboration that fits perfectly into the brewery's ongoing commitment to forge meaningful regional and statewide partnerships. The announcement follows recent partnerships with several Kentucky organizations from different parts of the state, including Western Kentucky University.

"We're always looking for ways to support organizations and activities that enrich and improve the quality of life in Lexington and Kentucky as a whole," said Brady Barlow, co-founder of West Sixth Brewing. "The hard work of the LSC founders benefits the entire region, which is something that resonates with the West Sixth mission to always give back to the community."

In a state that has been historically loyal to college basketball, the rise of professional soccer - and partners willing to invest in its success - is an exciting prospect for fans and players alike, as seen in Louisville, Cincinnati and other markets.

"We're overwhelmed by the positive response we've received so far," said Bill Shively, principal owner of LSC. "During a time when soccer is gaining more popularity in the US, it's great to be part of the early rise here in Kentucky, a state with a rich history of embracing sports like basketball and horse racing. Partnering with West Sixth Brewing, which has such a well-known name throughout the state, felt like a natural way to amplify the message and demonstrate our commitment to the community."

West Sixth Brewing will have beers available in the VIP areas of all LSC home games, which are played at Georgetown College, in addition to taproom events during matches.

For more info about West Sixth Brewing, follow them on Instagram at @westsixth or online at https://www.westsixth.com/.

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