MLS Colorado Rapids

Kroenke Sports Enterprises and Arsenal Football Club Announce Commercial Alliance

February 9, 2007 - Major League Soccer (MLS)
Colorado Rapids News Release


DENVER, Colorado (February 9, 2007)- Kroenke Sports Enterprises announced today a groundbreaking commercial alliance agreement with perennial English Premier League contenders Arsenal Football Club.

"We are delighted to be able to announce our alliance with Kroenke Sports Enterprises," said Arsenal Football Club Managing Director Keith Edelman. "This is a very important step for Arsenal as this becomes our first venture into the United States marketplace. We are approaching this as a long term development alliance that will benefit both clubs significantly."

The establishment of the Arsenal Center of Excellence at Dick's Sporting Goods Park highlights the alliance which includes a combination of commercial and marketing efforts along with an exchange of best practices in a club-to-club relationship.

"We are thrilled to have established such an alliance with one of the leading clubs in the world that will help continue the expansion of our sport well into the future," said KSE Executive Vice-President and Chief Marketing Officer Paul Andrews. "We are looking forward to a successful, long lasting relationship."

The development of the Arsenal Cup, a club tournament that will be open to American club teams from all over the United States and that will be hosted at Dick's Sporting Goods Park was also a highlight of the announcement. Details of this tournament will be made public on a later date.

"This groundbreaking alliance with Arsenal, a team that has been in the first flights of the sport for more than 100 years is the one of the stepping stones to continue pushing our sport into the next level," said Colorado Rapids Managing Director Jeff Plush. "In today's international business community, soccer is the only true global sport that transcends ethnicity, culture and language and with this type of relationships we are making sure that our company is expanding this vision through our worldwide sport."

The Rapids will travel to London on March 8th, where they will be hosted by Arsenal to continue their preseason training camp, practicing at the team's facilities in London at Colney. The stint in London will end on March 13, when the team departs to their final stage of their preseason in Valencia, Spain.

With a new era beginning for the team today and the opening of their new 18,000 seat soccer-specific stadium set for April 2007, the Colorado Rapids are poised to set a new standard of excellence in Major League Soccer and around the world of sports.

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