USL Richmond Kickers

Kickers Honored at USL AGM

Published on December 7, 2010 under United Soccer League Championship (USL)
Richmond Kickers News Release


RICHMOND, VA - (Tuesday, December 7, 2010) - The Richmond Kickers are pleased to announce that General Manager Shelley Sowers earned USL Second Division Executive of the Year honors at the United Soccer Leagues recent Hall of Fame and Awards Dinner during the 2010 USL Annual General Meeting in Tampa, FL. Additionally, the club received the Marketing Excellence Award and was recognized as one of the Super Y-League "First 11" Clubs.

"We are thrilled that Shelley was recognized as the 2010 USL Second Division Executive of the Year," comments Rob Ukrop, Richmond Kickers President, Board of Directors. "It is a well-deserved honor for Shelley, and supports our belief that we have the best leadership team in American soccer. Shelley creates a wonderful work environment providing our dedicated staff with support, enthusiasm, and knowledge. Her passion for the Kickers is unmatched, while her attention to detail and people skills provides the perfect balance for our organization as we continue serving the Richmond region."

Sowers joined the Kickers in November 2002 as a Sales & Marketing Associate. In December 2003, she assumed the role of Director of Public Relations and was promoted to Vice President, Communications prior to the 2007 season. Following the acquisition of the pro team by the Richmond Kickers Youth Soccer Club in 2009, Sowers was named General Manager. Overseeing the finance, sales, marketing, public relations, and operations departments, she is tasked with providing leadership and creative vision, while fulfilling the overall mission of the club.

"I am honored and accept this award on behalf of the entire staff of the Richmond Kickers organization," adds Sowers. "The success that our organization experienced in 2010 is unprecedented in franchise history and I look forward to building on that success as we continue to fulfill our mission and to serve the community."

A native of Richmond, Sowers graduated summa cum laude from Virginia Tech in 2002 with a degree in marketing management. She also attended James River High School, graduating with honors in 1998.

A full-service soccer club with over 6,000 players competing in youth, adult, amateur and professional programs, the Richmond Kickers pyramid structure serves as a model to soccer clubs across the country. For more information, visit RichmondKIckers.com.

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