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USL Indy Eleven

Indy Eleven Taps Playfly Premier Partnerships to Activate Eleven Park with Commercial Strategy & Sales Representation

March 16, 2023 - United Soccer League Championship (USL)
Indy Eleven News Release


INDIANAPOLIS - As Indy Eleven prepares to break ground on its impending Eleven Park project and new transformational riverfront development in downtown Indianapolis, the organization announced today its partnership with Playfly Premier Partnerships as its commercial strategy and sales representative. The Playfly Premier team will get to work immediately on providing consult and selling marquee assets surrounding the mixed-used development of Eleven Park.

"Eleven Park will be a world-class development that raises the profile of our club and draws interest from premier brands attracted to the project's global reach and connection to the world's most popular sport," said Indy Eleven President & CEO Greg Stremlaw. "Playfly Premier Partnerships' expertise in the brand partnerships space meets these world-class expectations. We are thrilled to welcome Playfly into the Indy Eleven family and look forward to working together on the exciting progress surrounding this transformative project in the coming years."

The $1 billion-plus Eleven Park project is set to break ground in May of 2023 with an anticipated completion date in 2025. Playfly Premier's multi-asset sales points will include overall naming rights, plaza and gate entryway entitlements, Indy Eleven kit sponsorships, in-stadium premium hospitality, clubs, terraces, and more. The completed development is set to feature a 20,000-seat multipurpose stadium, more than 600 apartments, 205,000 square feet of office space, more than 197,000 square feet of retail space and restaurants, a hotel, public plazas with green spaces, and public parking all in the heart of downtown Indianapolis adjacent to Lucas Oil Stadium.

"Indianapolis has always been a destination for sports of all levels and the addition of a transformative development like Eleven Park will only further solidify the city as a true sports mecca for fans," said Ryan Smith, Senior Vice President at Playfly Premier Partnerships. "Our team is thrilled to support Indy Eleven in bringing Eleven Park to life through strategic brand partnerships that will reflect the culture, history and sports passions of the Indianapolis community."

Last weekend, Indy Eleven's men's team kicked off its tenth season of play, and its sixth in the USL Championship, a 24-team professional league based across the United States. Last year Indy Eleven successfully launched its first foray into the women's game by fielding one of the premier squads in the USL W League, a pre-professional league set to take the field in 65 markets in 2023. Indy Eleven has also been a standard bearer in USL Academy play since its launch in 2021, with championships earned at the U-19 Boys level in league and cup competitions over the last 18 months.

Indy Eleven's men's and women's professional teams will call Eleven Park home beginning in 2025. The multipurpose venue will also be set to host numerous other events including field sports matches and tournaments (including but not limited to soccer, football, lacrosse, and field hockey), concerts, community gatherings, and more. To learn more about the transformative "live, work, and play" neighborhood development set to forever change downtown Indianapolis, visit elevenpark.com and follow the @ElevenParkIndy channels on Instagram, Twitter, and Facebook.

Brands and organizations interested in getting involved with Eleven Park can connect with the Playfly Premier team by contacting Price Johnson at price.johnson@playfly.com.

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United Soccer League Championship Stories from March 16, 2023


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