Hummer of Orlando becomes Predators' first title sponsor
January 10, 2005 - Arena Football League (1987-2008) (AFL I)
Orlando Predators News Release
ORLANDO, Fla. (Jan. 10, 2005) -- The Orlando Predators announced today that Hummer of Orlando is the team's first title sponsor in the franchise's 15-year history.
The three-year comprehensive partnership, which runs through the 2007 season, gives Hummer of Orlando name recognition in practically every aspect of the Orlando Predators operations. As the presenting sponsor, Hummer of Orlando will receive exposure on approximately 80 billboards throughout the 2005 season. Hummer will also be prominently featured on 100,000 schedule cards, all Predators newspaper advertising, website and all printed materials.
Subject to final approval from the Arena Football League, Hummer of Orlando receives naming rights to the Predators playing field. The team will now list its home field as Hummer Field at the TD Waterhouse Centre.
Advertising elements of the agreement include sideline dasherboard, turf logo, television and radio spots on Predators broadcasts, program advertising, player and cheerleading appearances, on-field and outside the arena promotions, and VIP and promotional season tickets.
"Without question, this is the largest and most important corporate partnership in club history," Orlando Predators President and Managing General Partner Brett Bouchy said. "Hummer of Orlando was one of our larger sponsors last year and they have taken their commitment to Arena Football and the Orlando Predators to a whole new level. Our goal is to justify the faith they put in our product by showing the same faith and commitment to promote their products."
"This promises to be a banner year for both the Orlando Predators and Hummer of Orlando, and we're excited to move forward as a team," Hummer of Orlando General Manager Gavin Hutchinson said. "It makes sense for the toughest vehicle on the road to partner with the toughest team in Arena Football. Hummer of Orlando is proud to be a part of the Predators' winning tradition."
Hummer of Orlando is scheduled to open a new dealership on 434 in Altamonte Springs in late April. Hummer of Orlando is owned by the Holler Automotive Group, which recently purchased a minority ownership stake in the Orlando Predators.
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