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MLS Houston Dynamo FC

Houston Dynamo Football Club Signs Agreement with Arca Continental Coca-Cola Southwest Beverages

January 23, 2023 - Major League Soccer (MLS)
Houston Dynamo FC News Release


HOUSTON - Houston Dynamo Football Club today announced a multi-year sponsorship agreement with Arca Continental Coca-Cola Southwest Beverages (CCSWB). The agreement establishes Coca-Cola as the exclusive soft drink and beverage partner of the Club for the next five years.

"As we continue to evaluate every aspect of the fan experience, we've identified an opportunity to revamp our food and beverage selections at Shell Energy Stadium. We are thrilled to work with Coca-Cola Southwest Beverages to overhaul our beverage selection with new offerings starting in 2023," Dynamo Chief Operating Officer and Dash President, Jessica O'Neill said. "Beginning with the Dynamo and Dash home openers, Coca-Cola will help us welcome fans to a newly renovated stadium this Spring."

In addition to the expanded offerings at Shell Energy Stadium, CCSWB will offer Hustle Town Supporters complimentary water at each home game this season. Shell Energy Stadium will open to fans for the first time on March 18 when Houston Dynamo FC host Austin FC in the home opener of the 2023 season.

"On behalf of the entire Coca-Cola Southwest Beverages family, we are honored to be part of this new partnership with the Houston Dynamo Football Club. We look forward to refreshing fans as well as helping to bring the passion for the Dynamo to life in the community," said Coca-Cola Southwest Beverages Vice President of Marketing and Commercial Operations, Derek Alexander.

Coca-Cola Southwest Beverages is a company of Arca Continental, one of the largest Coca-Cola bottlers in the world. Arca Continental was founded in 1926 and headquartered in Monterrey, Mexico.

Coca-Cola Southwest Beverages expanded its footprint in the Houston area in 2020 with the opening of a new bottling plant north of the city. The Northpoint plant is powered by renewable energy and their sustainability efforts extend to the products distributed in the region. Each bottle produced at the North Houston plant utilizes recycled plastic and is fully recyclable.

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