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FC Dallas Announces Exclusive Higher Education Partnership with Baylor University

February 21, 2024 - Major League Soccer (MLS)
FC Dallas News Release


FRISCO, Texas - FC Dallas announced today its new comprehensive partnership with Baylor University as the club's exclusive and official higher education sponsor. Included in the partnership, Baylor enters as an associate of the STEAM FC classroom program, FC Dallas' School of Excellence Camps, and the FC Dallas Soccer Tour.

The new partners also introduced the FC Dallas Youth Scholars of the Night - Presented by Baylor University. Each FC Dallas regular season home game, Baylor will recognize scholar-athletes from the FC Dallas youth program who have excelled both on the field and in the classroom.

The two-year partnership will additionally include an annual book drive with the FC Dallas Foundation to encourage childhood literacy throughout North and Central Texas and a monthly video highlight from the FC Dallas Youth and Academy development programs, featuring the FC Dallas Academy Goal of the Month - Presented by Baylor University.

"We are extremely excited to launch such a wide-ranging partnership with FC Dallas as we look to grow Baylor's awareness in the Frisco area and North Dallas region," said Jason Cook, Baylor vice president for marketing and communications and chief marketing officer. "FC Dallas provides many ways for us to partner through education and community intiatives to build greater affinity for Baylor among younger audiences and families through the sport of soccer."

In addition to the growing populartiy of Major League Soccer and its global broadcast distribution agreement with Apple TV, the Dallas-Fort Worth Metroplex will serve as the worldwide epicenter of soccer for the FIFA World Cup 26©, with its nine matches standing as the most among the 16 North American host cities.

"We are so proud to welcome Baylor as the official Higher Education Partner of FC Dallas," said Megan Miller, FC Dallas Vice President, Partnership Marketing. "Both of our brands are committed to excellence in our communities, and we look forward to working together as we strengthen learning opportunities across our youth audiences in DFW through season-long initiatives."

The Dallas-Fort Worth Metroplex continues to be one of the biggest hubs for Baylor University's prospective students, current students, and Baylor Alumni, creating a mutually beneficial opportunity to partner with FC Dallas. The club's location in Frisco, Texas - one of the fastest growing cities in America and previously named the No. 1 Best Place to Live in America - creates a unique opportunity for the University to directly connect with the community that so many members of the Baylor Family call home.


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