Club de Foot Montreal

Air Transat Becomes an Official Partner of CF Montréal

February 21, 2024 - Major League Soccer (MLS)
Club de Foot Montreal News Release

MONTREAL - CF Montréal and Air Transat have joined forces to form a multi-year partnership, starting with the 2024 season. This is the first collaboration of its kind for both the airline and the MLS soccer club, marking a mutual commitment to promoting the sport and the Montreal community, while extending their reach to new audiences.

"We are delighted and proud to team up with Air Transat, a Quebec flagship company that shares our values and, like us, contributes to uniting communities with distinctive experiences," said CF Montréal President and CEO Gabriel Gervais. "By collaborating with this partner of excellence and a leader in its field, CF Montréal joins forces with a major player in Quebec Inc. This association with Air Transat, a major local player, illustrates our shared commitment to excellence in our respective fields."

"By becoming an official partner of CF Montréal, we are celebrating a community, a spirit, a city," said Joseph Adamo, Transat's Chief Sales and Marketing Officer. "This partnership is a powerful affirmation of our Montreal identity, a city that has seen us born and grow, and which is the beating heart of our operations. Air Transat has always been more than an airline; it's an ambassador of our city and a bridge between cultures, in the image of soccer, the world's most practiced sport."

Celebrating the start of a new era

To kick off this partnership, Air Transat and CF Montréal are launching several initiatives this season. Among them, fans will have the chance to experience the bonding of these two universes through a contest offering two supporters the chance to cheer on CF Montréal at an important away match, on March 10 against Inter Miami CF. This contest is the first step in a series of activations that will bring Club supporters closer to worldwide travel enthusiasts.

From the opening match presented by Air Transat at Stade Saputo on April 13, fans will be able to feel the impact of this partnership with an on-field fan activation during the game and the introduction of the Air Transat Star of the Match, a moment when the best player of each match will be honoured.

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