
Crew Reveals Updated Brand Marks
May 10, 2021 - Major League Soccer (MLS)
Columbus Crew SC News Release
COLUMBUS - Columbus Soccer Club today announced updated brand marks while embracing the Crew's history and tradition of the Club and its trademark Black & Gold colors. The Crew's new marks set to elevate the city of Columbus, recognizing the global stage of soccer and the opportunity to represent the city for which they play.
"The current direction of our Club and our city provides a natural time to examine our identity going forward," said Crew President & General Manager Tim Bezbatchenko. "Our identity and brand evolution includes a shift in our mindset to be consistent contenders on the pitch, but also includes evolving our look both in the community and across competitions. With the upcoming completion of our new, modern, dynamic stadium, our world-class OhioHealth Performance Center, and coming off an MLS Cup championship, our marks are aligned with where we are headed as a city and as an organization. We are proud to represent Columbus on the global stage of soccer and aspire to help elevate the city and honor it for what it has done for the Club. We are Columbus Soccer Club, we are The Crew, and we will always be the Black & Gold."
The Icon C indeed represents the Crew primarily and also Columbus. The state of Ohio flag forms the overall shape of the shield. The new marks authentically incorporate symbols (checker flag to present the diversity of our fans, Ohio state flag to represent Ohio's first MLS team, Short North arches and stadium geometry to inspire our new font) meaningful to the region and our supporters and represent an evolution of the Club's tradition.
Images from this story
![]() Columbus Crew's Columbus SC branding |
Major League Soccer Stories from May 10, 2021
- Earthquakes Weekly Update: May 10, 2021 - San Jose Earthquakes
- LA Galaxy Announce Sports Science and Performance Department Staff - LA Galaxy
- Sporting KC Weekly - Sporting Kansas City
- Up Next: First Two-Matchday Week of 2021 - Inter Miami CF
- Earthquakes Forward Chris Wondolowski Named MLS Player of the Week - San Jose Earthquakes
- San Jose Earthquakes Forward Chris Wondolowski Voted MLS Player of the Week - MLS
- Week 4: Bassett & Wilson Named to MLS Team of the Week Starting XI - Colorado Rapids
- Crew Reveals Updated Brand Marks - Columbus Crew SC
- New England Revolution Host Doubleheader on May 16 at Gillette Stadium - New England Revolution
- Philadelphia Union Reopens Subaru Park to Fans at Full Capacity - Philadelphia Union
- Austin FC to Participate in Major League Soccer's Soccer for All Week - Austin FC
- Rapids Celebrate Soccer for All WeekÃâà- Colorado Rapids
- MLS to Celebrate Soccer for All Week May 10-16 - MLS
- Nashville SC, Local Volunteers Paint Mural at New Community Soccer Pitch at TIRRC HeadquartersÃâà- Nashville SC
- Official Small Business of NYCFC Winner Unveiled - New York City FC
- Sporting Earns 2-1 Comeback Win over Austin - Sporting Kansas City
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
Other Recent Columbus Crew SC Stories
- Columbus Crew Transfer Aziel Jackson to Poland's Jagiellonia Białystok
- Columbus Crew Suffers 3-0 Setback to Nashville SC
- Columbus Crew Launch "The Heritage Kit" During Club's 30th Season Celebration
- Columbus Crew Acquire Midfielder Hugo Picard from En Avant Guingamp
- Columbus Crew Reach New Loan Agreement for Andrés Herrera

