Avengers launch new fan-centric official website
January 27, 2006 - Arena Football League (1987-2008) (AFL I)
Los Angeles Avengers News Release
LOS ANGELES -- In preparation for their season opener on Sunday, the Los Angeles Avengers have launched a new state-of-the-art official website that is perhaps the most fan-centric in all of sports.
Within this new model, Avenger fans are the biggest contributors to the website, adding their own unedited opinions and photos to a section called "The Buzz." In addition to being able to communicate with each other at laavengers.com, fans also interact directly with Avenger players, coaches and front office staff members, including Avenger owner and CEO Casey Wasserman. Just like the players they cheer for and the "A-Team" dancers that they love to watch perform, Avenger fans are listed on their own roster and are able to create their own profiles directly on the website.
"We have an avid and loyal fan base, which is at the center of everything we do, so it is only natural that our website reflects that focus in every way," Wasserman said. "Giving Avenger fans an online community of their own, and one that we will also participate in, puts us at the forefront of what I believe will be the wave of the future in terms of websites for professional sports teams."
In addition, the new laavengers.com is extremely media-rich, featuring high-quality videos and photos of players, coaches and fans, which are updated regularly. The multimedia elements compliment the written reports of two beat writers who will cover the team throughout the 2006 season.
Avenger season ticket holders also are able to fully manage their accounts online. Besides being able to buy season-seat packages, purchase individual game tickets and renew accounts, users will be able to transfer individual season tickets to family or friends via email. Furthermore, the website allows tickets to be put up for re-sale and reprinted if necessary.
Everything that a fan would want in a sports-team website is also readily available within the new laavengers.com, including biographical information on nearly every person involved in the franchise, a calendar of events, media releases and area just for the Avengers' youngest fans.
The website was built by Schematic, an industry leader in interface design with offices in Los Angeles, New York and Atlanta.
"No professional sports website offers fans better access than the new laavengers.com," said Nicholas Worth, the president of Schematic. "The site the Avengers just launched lets casual and hard-core fans of the team interact directly with the players and coaches, watch insightful video shorts, and even post photos, comments and fan profiles. You would have to suit up to get any closer to the Avenger squad."
The Avengers will begin their seventh season in the 20-year-old Arena Football League on Jan. 29, versus the Arizona Rattlers at STAPLES Center. Kickoff is set for noon (Pacific) and the contest will be televised live on KNBC Channel 4.
Last season, the Avengers went 10-6 and captured their first AFL Western Division championship. Los Angeles led the AFL in scoring percentage (74.4 percent) and qualified for the ArenaBowl Playoffs for the fourth consecutive year.
Nine-game season ticket packages, which start at $94.50, are on sale now at 1-888-AVENGERS or online at www.laavengers.com. Single-game tickets may be purchased at the STAPLES Center box office, at all Ticketmaster locations, on-line at www.ticketmaster.com and by calling 213-480-3232.
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