AT&T Named Official Communications Services Sponsor of Major League Soccer; U.S. Men's and Women's N
Published on July 29, 2009 under Major League Soccer (MLS) News Release
NEW YORK (July 29, 2009) ??? Soccer United Marketing, on behalf of Major League Soccer, L.L.C. (MLS), the U.S. Soccer Federation and AT&T* announced today that AT&T will be the official communications services sponsor of MLS and the U.S. M?????s and Wome????s National Teams. As part of the multi-year agreement, AT&T is the title sponsor of the AT&T MLS All-Star Game, and in the future will enhance the soccer experience for fans by delivering exclusive content across the wireless device, TV, and PC.
"?????re pleased to associate our brand with this world-class game that???s arguably the most popular sport around the globe," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. "We look forward to working closely with Major League Soccer and the U.S. Me????s and Women???s National Teams to better connect soccer fans around the world to the excitement of the game through our leading edge technology and platform????? AT&T mobility, broadband, voice and video services????
As the title sponsor of the 14th annual MLS All-Star Game, AT&T???s logo will be placed on the front of playe????? jerseys and on in-stadium signage throughout Rio Tinto Stadium in Sandy, Utah. AT&T will also have the ability to deliver behind-the-scenes content, including post-game highlights, player profiles and interviews, goal of the week and more, to AT&T U-VerseSM TV, AT&T MediaNet, CV mobile video and online at http://fanzone.att.net. Plans also include development of an SMS fan platform and MLS wireless application protocol (WAP) page.
"We are thrilled to welcome AT&T to Major League Soccer and look forward to working with them as the official communications services partner and title sponsor of these epic soccer events," said Kathy Carter, executive vice president of Soccer United Marketing. "With AT&T providing exclusive content and technology enhancements, this new agreement will truly change the game-watching experience for fans ??? both on and off the field."
This agreement builds upon AT&?????s existing sponsorship of the Mexican National Team and InterLiga, a Mexican club tournament that takes place on American soil.
For more information on AT&????s sponsorship of MLS and the U.S Me????s and Women???s Soccer Teams, please visit: http://fanzone.att.net.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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