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Angel City FC

Angel City Football Club Announces CURATEUR as a Founding Partner

August 4, 2021 - National Women's Soccer League (NWSL)
Angel City FC News Release


LOS ANGELES - Today Angel City Football Club (ACFC) announced CURATEUR, a leading luxury lifestyle membership with global fashion authority Rachel Zoe at the helm as the brand's CURATEUR-in-Chief. CURATEUR, pronounced cure-a-tour, provides women expertly curated offerings across fashion, beauty, and home with seasonal box curations, access to an exclusive marketplace, coveted brand partner experiences, bespoke offerings, and beyond. With a shared goal to uplift women of all ages, this serves as CURATEUR's first major athletics sponsorship.

"My mission behind CURATEUR is to not only deliver a premiere, luxury lifestyle membership, but to offer endless empowering opportunities to our extraordinary community of women. My hope is to further ACFC's incredible mission in a similarly impactful way," said Rachel Zoe. "In collaboration with ACFC, I am beyond proud to support the next generation of female entrepreneurs, both on and off the field. I truly believe there is endless beauty in having the confidence in who you are and all you can be."

As part of the partnership, CURATEUR will style Angel City's in-game host at their home pitch at the Banc of California Stadium. The partnership will showcase inspirational content centered around education and storytelling of women-owned start-up businesses. Players and fans will also receive exclusive access to subscriptions, unique name brand offers, and in-game activations when the team takes the pitch in Spring 2022.

"Angel City strives to create a pathway to success for women, and part of obtaining success on and off the pitch comes from being confident in who you are," Julie Uhrman, Co-Founder and President of ACFC. "CURATEUR aligns with our mission of uplifting and supporting women as they work to ensure that women feel their best as they make their mark on the world."

Through the Angel City Sponsorship Model, CURATEUR and ACFC will collaborate to re-allocate a portion of the value of their sponsorship to fund the next generation of female entrepreneurs via KIVA, a nonprofit organization with a mission to expand financial access to help underserved communities thrive. This fund will be supported with educational content about inequities in the marketplace.

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