AFL selects Firstwave as official CRM provider

April 20, 2004 - Arena Football League (1987-2008) (AFL I) News Release

NEW YORK – The AFL has entered into an agreement with Firstwave® Technologies, Inc. (NASDAQ: FSTW), a leading provider of industry-focused CRM solutions. Under this agreement, Firstwave will use its Firstwave Sports CRM solution to provide database integration and fan analysis to discover new opportunities to increase fan loyalty and revenues as well as provide more value to ticket buyers.

Using Firstwave Sports, a detailed fan analysis will be conducted for the AFL and its 19 teams. By analyzing various databases and customer support groups throughout the League, the AFL will obtain a single view of all data pertaining to an individual fan, including demographics, purchasing history and preferences. In result, the AFL intends to use this to deliver more value to its fans.

"The primary focus of the Arena Football League is to be not only the most fan-friendly sport, but also to be the most partner-friendly property in sports. The AFL and its teams strive to exceed the expectations of our existing fan base as well as recruit new fans," said GLENN HORINE, Executive Vice President of AFL Properties. "We look forward to working with Firstwave to improve our understanding of the individual AFL fan and to share this valuable information with our partners."

The Firstwave Sports solution includes a league and event administration tool, online learning and certification for coaches and referees, venue management capabilities, and a powerful participant and fan management system. Firstwave Sports integrates with an organization's existing ticketing system to provide an integrated, comprehensive CRM and ticketing solution.

"As the success and fan base of the AFL continues to grow, it becomes increasingly important to understand the individual fan, their purchasing history and preferences," said DAVID R. SIMMONS, Firstwave President and COO. "Firstwave will help the AFL better understand each fan, which could provide teams with the opportunity to increase fan loyalty as well as ticketing and merchandise revenues."

About Firstwave Firstwave® Technologies, Inc. is a global provider of strategic CRM solutions specifically designed for the Sports and High Tech industries. Firstwave's solutions provide companies with fit-to-purpose features that optimize how companies win, maintain and grow customer and organizational relationships while improving the overall customer experience. With 20 years of experience in CRM, Firstwave's legacy of CRM best practices and Customer-First Commitment has earned the Company numerous industry awards and accolades. Firstwave is headquartered in Atlanta, Ga. For more information, visit the Company's web site at www.firstwave.net or call 1-800-540-6061.

Firstwave Sports is designed specifically for National Governing Bodies (NGBs), associations, leagues, and event and entertainment promoters. Firstwave Sports clients include ChampionsWorld, the All England Lawn Tennis & Croquet Club, which is responsible for staging the Wimbledon Championships, Wembley National Stadium Ltd., The Football Association, the Rugby Football Union and sports coach UK.

About Arena Football Often recognized as one of the nation's most affordable and fan-friendly sports leagues, the Arena Football League, the second-longest running football league in U.S. history, is in its 18th season. On the strength of its Mission Statement and Fans' Bill of Rights, the AFL is America's fastest-growing sport. The Austin Wranglers join the Philadelphia Soul and New Orleans VooDoo as the three expansion teams added for the 2004 season. At least two more teams will be added in each of the next two seasons. A network-TV sport, the AFL is celebrating its second season on NBC in 2004.

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