\'Dogs Unveil 2010-11 Marketing Theme to More Than 100 Fans at First Town Hall Meeting
Published on September 1, 2010 under Central Hockey League (CHL)
Arizona Sundogs News Release
PRESCOTT VALLEY, Ariz. - More than 100 fans attended the first-ever Arizona Sundogs town hall meeting Tuesday night at Tim's Toyota Center. Head Coach and General Manager Marco Pietroniro, President Jerry McBurney and Vice President of Communications Shane Ferraro were on hand to speak to fans, listen to feedback and answer questions.
The Sundogs also unveiled its marketing campaign for the 2010-11 season during the nearly two-hour event. The primary slogan, 'YOUR TEAM.', will be featured throughout the team's promotional efforts emphasizing the team's commitment to the surrounding communities.
"We want our fans to know that they're just as much a part of our team as our athletes and front office staff members," said Sundogs President Jerry McBurney. "We're re-establishing ourselves as a strong community partner."
The secondary motto, 'SIX ON THE ICE. 100 THOUSAND ON THE TEAM.', references the population of the quad-cities area including Prescott, Prescott Valley, Chino Valley and Dewey-Humboldt.
"The slogans also serve as a call to action to our fans," added McBurney. "We need our fans to again make Tim's Toyota Center one of the toughest buildings in the league for visiting teams to play in."
In addition to the team's fifth anniversary logo, the taglines will be used throughout the team's print, video and online marketing efforts as well as in-arena during the 2010-11 season.
The Sundogs will celebrate their fifth season in the Central Hockey League beginning this October at Tim's Toyota Center in Prescott Valley. Season ticket packages are available for as low as $295. For more information call (928) 759-6600 or visit www.arizonasundogs.com.
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