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FM Talk & Sports 100.5 New Home for Spirit Broadcasts

May 20, 2008 - Ontario Hockey League (OHL) Saginaw Spirit

SAGINAW, MI--- With plans fully underway for their seventh season of operations in the Ontario Hockey League (OHL) in 2008-09, the Saginaw Spirit will set sail with a new partner alongside them with the completion of a brand new radio agreement. Through this new association, the Spirit will have a new radio place to call home for all of their exciting game broadcasts as well as their popular daily update report and Monday night "Spirit Hockey Show."

On this date, the Saginaw Spirit and NextMedia Operating have announced the formation of a new partnership in the form of a three-year contract deal that will make WTKQ-FM 100.5 the new flagship home for all of the Spirit's live play-by-play broadcasts. Moreover, also included in this new partnership will be the daily "Spirit Hockey Update" report as well as the Monday night "Spirit Hockey Show."

For the next three seasons, 2008-09, 2009-10 and 2010-11, all games played by the Saginaw Spirit, home and away, in their entirety will be aired live with all of the play-by-play action on "FM TALK & SPORTS 100.5." All Spirit game broadcasts will consist of a one-half hour Pre-Game Show as well as the "Spirit Star of the Game Show," which will follow all home game originations and the Spirit Post Game Show, the latter program for all Spirit games.

WTKQ-FM 100.5 has achieved an even greater, stronger and higher presence, profile and visibility in the Spirit's total listening market through its addition of the FOX SPORTS radio network format during its evening and overnight programming hours and on weekends.

The Spirit President/Managing Partner Craig Goslin lauded the new radio/marketing partnership with NextMedia and WTKQ-FM 100.5. "First, we wish to acknowledge 97.3 JoeFM, Owner Ken MacDonald and President Duane Alverson at MacDonald Broadcasting and thank them for an outstanding partnership during the past 6-years. They have been very good working partners with the Saginaw Spirit and we wish them well. NextMedia and 100.5 FM is a great fit for the live broadcast of the Spirit games because f the multiple stations that NextMedia have in Mid Michigan of which cover 5 separate demographics. The ability to get to ‘all demographics,' the overall quality of the people that make up the staff at NextMedia in Saginaw and the strength of the 100.5 FM signal to reach the entire region and beyond, are all real plusses for us. The entire Spirit organization and our team presenting partner (the mid Michigan Meijer stores) are excited about working with NextMedia to bring the Hall of Fame Voice of play-by-play broadcaster Terry Ficorelli and wit of Saginaw great #8 Dennis Desrosiers to the airways of 100.5 FM. Fans can now listen to Terry and Dennis live for all 68-games, over 25 weekly radio shows during the season and daily updates as we work together to ‘cross promote' the Spirit on all five NextMedia radio stations. I invite the fans to ‘listen live' to the Saginaw Spirit on 100.5 FM as we work together with the entire mid Michigan community to develop some of the world's best young hockey talent that will be ‘Here in Mid Michigan today and in the NHL tomorrow.'

Shannone Dunlap, Vice President/General Manager for the NextMedia Operating echoed the sentiments of her new business partner and associate, reflecting the energy and attitude that "FM TALK & SPORTS 100.5" will bring to the Spirit's new radio home center stage. "I am so excited that WTKQ-FM Talk & Sports 100.5 will be the official broadcast station for the Saginaw Spirit. Our partnership with the Spirit is a great extension of our sports franchise; it just makes sense. We are the home of the Pistons and SVSU Football and sister station WSGW 790AM is the home of the Detroit Tigers and Red Wings. We are the place to find all of your sports, news and talk programming!"

Also included as a major part of this new Spirit/Next Media partnership will be the daily "Spirit Hockey Update" report, Monday through Friday during afternoon prime time, drive time at 5:57 pm as well as the Monday night "Spirit Hockey Show" which will be presented live from 7:00 pm - 9:00 pm on WTKQ-FM 100.5 "FM TALK & SPORTS 100.5."

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Ontario Hockey League Stories from May 20, 2008


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