OHL Niagara IceDogs

Putting the Beast Back in the Dog

Published on November 22, 2007 under Ontario Hockey League (OHL)
Niagara IceDogs News Release


St. Catharines, ON - The Niagara IceDogs would like to announce that they have joined forces with Silver Mist Productions in Niagara Falls on a joint promotional partnership. Silver Mist Productions is currently producing a musical adaptation of the hit Disney film Beauty and the Beast at the newly renovated Niagara Theatre for the Performing Arts. The show begins November 23rd and runs until January 1, 2008.

As part of the partnership, the IceDogs will be inviting Gabriel Burrafado to perform both the American and Canadian National Anthems during the IceDogs home game on Thursday, November 29th versus Erie. Gabriel is a proven performer who has taken part in a number of different productions throughout North America and will be starring as Beast in this adaptation. Along with this performance, IceDogs fans will be able to receive discounted tickets to any Beauty and the Beast production. By showing an IceDogs ticket stub at the Niagara Theatre for the Performing Arts Box Office, you will receive a ticket at half price with the purchase of a regular priced ticket. Both organizations will also be distributing marketing material for the other group at their respective venues.

"This is what we would consider a win-win situation for everyone involved" said IceDogs President Denise Burke. "With over 12,000 students and teachers visiting the Niagara Theatre throughout the Christmas season, this provides our organization with a great opportunity to reach out to one of our key target markets. And having the opportunity to bring in the Beast himself, Gabriel Burrafado, to perform both National Anthems during our November 29th home game should be a real treat for everyone in attendance."

"The key to this deal is that both organizations are regional enterprises" said Silver Mist President Mike Lococo. "We share a common interest in bringing the Niagara Region together and see our partnership as a step in that direction."

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Ontario Hockey League Stories from November 22, 2007


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