USHL Tri-City Storm

Viaero Wireless Becomes Storm Presenting Sponsor

Published on September 12, 2007 under United States Hockey League (USHL)
Tri-City Storm News Release


KEARNEY - The Tri-City Storm of the United States Hockey League announced this morning that Viaero Wireless (pronounced V-aero) has agreed to be the season-long presenting sponsor of the hockey team. The agreement marks the first time that a USHL organization will have a "presenting sponsor."

"We are very pleased to have Viaero Wireless as a presenting sponsor of the hockey team," said Greg Shea, the Storm's vice president of operations. "Adding Viaero to the mix of sponsorship partners, many of which have been with the team for seven years, provides monetary and promotional support necessary to operate at a high level. Viaero's dedication to event marketing will be a noticeable addition to our fan base."

According to team officials the terms of the partnership agreement total roughly one million dollars over the course of a five-year contract and includes numerous aspects both inside and out of the FirsTier Event Center.

The agreement includes a number of marketing components. Viaero Wireless will be featured on all Storm advertising and printed materials. In addition to prominent in-arena advertising and promotional activities, numerous Storm players will be featured in Viaero Wireless' ad campaigns throughout the year. Viaero will also be the presenting sponsor for the Storm's opening night on Oct. 12 when the company will distribute Stormy bobble heads to the first 2,000 Storm fans through the doors.

"Presenting sponsorships will be a new trend in sports and, as with all aspects of our business, we want to be on the cutting edge, be the leader," said Viaero Wireless owner Frank DiRico. "As the presenting sponsor of the Tri-City Storm this will allow us to additionally help the Storm through our sales, marketing and advertising relationships."

The multi-level marketing agreement will extend the Storm brand presence in Viaero retail locations throughout the state. Additionally, Viaero will have a satellite retail location at the FirsTier Event Center, with operating hours extended beyond Storm games and other entertainment events.

"The opportunity to further brand two companies through one partnership is the ultimate achievement in sports marketing," said Shea. "The Storm wants to sell more tickets and Viaero wants to further brand their products and services and this unique approach is a huge step for both entities."

Viaero Wireless has its home office in Fort Morgan, Colo. and connects Nebraska nationwide with superior wireless, data and internet service. Viaero Wireless has a commitment to building and owning more towers in Nebraska than any other company. It currently connects Nebraska to 93,000 towers nationwide.

"The best part of this relationship is that we can help and become an integral part of the Nebraska way of life. It is great to be associated with a winning organization and the Storm's enthusiastic fans here in Nebraska," said DiRico. "Viaero is honored to have this very unique role in sports and Nebraska."

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