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 South Georgia Tormenta FC

Tormenta FC Academy Vice President Visits Manchester City FC with PUMA

February 14, 2024 - United Soccer League One (USL1)
South Georgia Tormenta FC News Release


STATESBORO, Ga. - Vice President of the Tormenta FC Academy Brad Nein had the exclusive opportunity to travel with other football club personnel from around the United States and Canada to Manchester, United Kingdom, home of Manchester City FC as part of the PUMA King Club Coach's Trip. South Georgia Tormenta FC was one of only 12 clubs in the United States invited to attend this once-in-a-lifetime event.

This exclusive opportunity allowed Nein to gain exclusive insights into the business practices that have driven Manchester City's international success. The trip kicked off with a tour of the iconic Manchester City FC stadium. Guests on the trip then had the opportunity to hear from specialists in the field, learning about how to maximize opportunities on and off the pitch to elevate the success of their clubs back home.

Nein described the experience as nothing short of electric. Speakers spoke with great passion and reverence on their respective topics, which included the player-first approach taken by Manchester City FC, the recruitment process for players, and how to best support player development on a day-to-day basis that Nein can bring back to the Tormenta FC teams.

"The trip Puma put together to visit the Manchester City Football Education department was first class in each aspect. Every detail was thought of to enhance the overall experience, create learning opportunities, and insert me into the club culture. I was able to take away significant information on club advancement, player development, and mental strength training that I plan to install into our programming at Tormenta FC Academy. This trip was a first rate experience, and I am proud to have been a part of it," Brad Nein said.

Hot topics of interest during the four-day event included player data analysis, the ever-growing presence of the women's game, and best practices for a flourishing youth academy. Information and insights gained in these panels of discussion will help both Nein and other members of the Tormenta FC staff as they gear up for the 2024 season. What stood out most to Nein, even more than the invaluable technical information given, was the advice to run each club with consistency, care, and thoughtfulness.

This unprecedented opportunity gives Tormenta FC a wealth of experience from industry leaders to draw upon. The club hopes to find new, exciting avenues in the 2024 season to implement the player-centric, experience-based operational practices utilized by Manchester City FC to continue developing and sharpening the club.

Founded in 2015, Tormenta FC is a professional soccer club based in Statesboro, Georgia. Tormenta FC competes in the professional USL League One and the pre-professional USL W League, under the United Soccer League (USL), and has also established a thriving academy system throughout South Georgia and the Lowcountry of South Carolina.

Follow the club through Facebook, Instagram, X (formerly known as Twitter), and the Tormenta FC app available on both IOS and Android.


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