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Reinsdorf Highlights Second Installment Of "Be Your Own Fan Tv"

November 30, 2009 - South Atlantic League (SAL1)
Charleston RiverDogs News Release

CHARLESTON, SC - As part of the Goldklang Group's new "Be Your Own Fan" marketing initiative for the 2010 season, the Goldklang Group has released the second episode of "Be Your Own Fan TV" featuring Jerry Reinsdorf, the Chairman of the Chicago White Sox and Chicago Bulls.

Reinsdorf joins the Goldklang Group's Director of Communications Tyler Tumminia to discuss the secrets to his overwhelming success - six NBA titles and a World Series - and his thoughts concerning "Be Your Own Fan."

"Be Your Own Fan TV", a bi-monthly web series designed to showcase all aspects of sports business. The RiverDogs join the Fort Myers Miracle, St. Paul Saints and Hudson Valley Renegades in this effort to expand the brand's reach and continue to broaden each individual fan base through a series of interviews and roundtable discussions.

Each show will provide fans the opportunity to glimpse behind the scenes and experience the business of professional baseball. The series and will adopt the same concepts inherent in the marketing philosophy while encouraging fans to participate in the interviews through submission of questions in advance.

The first episode consisted of the four General Managers from the Goldklang Group teams discussing the importance of their fans and how integrating this unique interaction will benefit the team and fans. Each new episode can be viewed at www.byoftv.com.

BYOFTV is the first of its kind by a consolidated ownership group in the industry, with a mission to provide educational content in an entertaining format.

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Reinsdorf Highlights Second Installment Of "Be Your Own Fan Tv" - Charleston RiverDogs

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