MLS Real Salt Lake

Real Salt Lake Chooses Veritix as Long-Term Ticketing Services Partner

Published on July 8, 2008 under Major League Soccer (MLS)
Real Salt Lake News Release


Cleveland, OH / Salt Lake City, UT (Tuesday, July 8, 2008) - Major League Soccer's Real Salt Lake announced today that it has entered into a long-term partnership with Cleveland-based Veritix, the sports and entertainment industry's leader in digital ticketing and relationship marketing applications. The agreement will include Real Salt Lake's newly constructed stadium in Sandy, Utah, the Intermountain West's premier sporting, concert and event venue, and was reached after the Real management team concluded a comprehensive nine-month search and selection process.

"This year marks a historic chapter for our organization, and it was imperative that we select a ticketing partner that would best service our valued customers, while at the same time, empowering us with the tools and technology needed to maximize our potential," said Bill Manning, President, Real Salt Lake. "Veritix not only presented the most compelling technology on the market, but their leadership in innovation reassured our management team that the products and services offered by Veritix would only continue to evolve with our needs."

Real Salt Lake began its due diligence process in September of 2007 by inviting multiple ticketing service providers to participate in a preliminary Request for Information process. The field was then narrowed, and a smaller group of companies was asked to submit proposals, and provide product and service presentations to the team. The process then concluded in early June, when Veritix was unanimously selected by team ownership and management.

"Given Real Salt Lake's successful track record of servicing its clientele, and the historic significance of a new stadium, we consider it an honor to be selected as their ticketing services partner," said Guy Villa, Vice President, Sales, Veritix. "Veritix is driving the next wave of innovation in sports and live entertainment ticketing, and partnerships with such organizations as admirable and forward-thinking as Real Salt Lake only help to perpetuate that initiative."

The Real Salt Lake management team credits the decision to partner with Veritix to a variety of factors, but chief among them include the ability for the organization to drive and promote their ticketing brand, numerous technological conveniences and options for consumers, and the ability for ticket sellers to use a convenient, touch-screen box office application.

"The ability for our organization to drive the Stadium's brand is paramount," said Manning. "Veritix not only enables us to maintain and promote our brand at all customer touch points, but they also provide our team with the needed tools to quickly create and update our online up-sell and sponsorship campaigns. No other company was able to grant us this level of ticket marketing and brand ownership."

Check out the Real Salt Lake Statistics

Share: Facebook | Twitter/X | LinkedIn | Reddit | Email



Major League Soccer Stories from July 8, 2008


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

OurSports Central