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 Peterborough Petes

Petes Very Merry Christmas Brought Joy and Thousands of Smiles Across Peterborough

December 14, 2020 - Ontario Hockey League (OHL)
Peterborough Petes News Release


(Peterborough, ON) - The Petes Very Merry Christmas drive-by presented by Subway delivered countless smiles on faces across the City of Peterborough on Saturday, December 12. Santa Claus, Roger, the Petes business and hockey operations staff, and volunteers took part in spreading cheer, during unprecedented times.

The Petes Very Merry Christmas floats, powered by Merrett Home Hardware Building Centre, and the Very Merry team departed the Peterborough Memorial Centre (PMC) at 1:00 PM and was escorted by the Peterborough Police Service. The route included a variety of residential areas across the city such as the north end, south end, east city, the west city, and downtown before concluding at the PMC at 10:00 pm.

Over the nine hour drive-by, thousands of Peterborough citizens had the opportunity to experience a one-of-a-kind, maroon and white hockey themed float, a float donned in Peterborough Petes alumni banners, and a Christmas decorated float featuring Santa Claus and the Petes Mascot, Roger.

"This event was incredibly well received by the Peterborough community," says Shelbi Kilcollins, Director of Marketing and Growth for the Petes. "It was an amazing opportunity to connect with Petes fans and spread Christmas spirit during these challenging times."

The Very Merry Christmas drive-by campaign was launched on the Petes website on November 17 and received close to 500 official entries. All fans who registered for the event received a virtual greeting from Santa and Roger on the eve of the event, and a Petes holiday card in the mail.

The Petes would like to thank the following sponsors for all of their support: Subway, Apollo Grill, Harco Enterprises Ltd., The Stain Expert, Peterborough Kia, CIBC Private Wealth Management, Imprinted Apparel, Great Canadian RV, Trent Security Systems, Glenforest Electric, Fontaine Source for Sports, Five Counties, Peak Performance Contracting, Oscar's Esso, Rawscoe's Sport Collectibles, Beer League Hockey Practice, Gibsons Finest, Investors Group, Signarama, Kiwanis Club of Peterborough and Chemong Family Dental. Thank you to Merrett Home Hardware Building Centre and the Peterborough Police Service for providing safe transportation and Peterborough Public Health for guiding all protocols and safety procedures.

Every Thursday Petes fans are encouraged to tune in to the Peterborough Petes Facebook page for TNL. Each episode of TNL features an exclusive Q&A with special celebrity guests, a musical performance, cooking segments, and merchandise offers.


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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

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