OHL and Fat Bastard Burrito Announce Multi-Year Partnership
November 8, 2023 - Ontario Hockey League (OHL) News Release
Toronto, Ont. - Today, The Ontario Hockey League (OHL) and Fat Bastard Burrito announced a multi-year partnership naming Fat Bastard Burrito the official burrito partner of the OHL. The sponsorship will place a special focus on highlighting the league's top nightly performers throughout the regular season and into the playoffs across the league's social media platforms.
"At Fat Bastard Burrito, we have a deep sense of pride in our Ontario-born heritage. Hockey being such an integral part of Canadian identity makes a partnership with OHL a natural fit," said Jeff Barlow, Chief Marketing Officer, MBI Brands "It also allows us to reach a larger pool of young Canadians who lead busy lives by offering healthier meal options that don't sacrifice great taste."
With over 80 locations across Ontario, Fat Bastard Burrito is committed to powering active lifestyles through fresh customizable ingredients within its menu of burritos, bowls, tacos and quesadillas.
"We're thrilled to welcome Fat Bastard Burrito as the Official Burrito of the OHL," said Matt Gergely, OHL Director of Business Operations. "Their team has expressed tremendous interest in wanting to help tell the story of the OHL while encouraging players and fans to reach for healthier food options that will fuel them throughout the season."
The OHL will collaborate with Fat Bastard Burrito across its social media platforms and at games across the league, with exciting prizes to be won at an OHL game near you!
Ontario Hockey League Stories from November 8, 2023
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- Parekh Notches First Career Hat Trick in 6-2 Win Over Flint - Saginaw Spirit
- Niagara IceDogs Week Recap - Niagara IceDogs
- Firebirds Visit Spirit Wednesday Night for Game 3 of I-75 Divide Cup - Flint Firebirds
- OHL and Fat Bastard Burrito Announce Multi-Year Partnership - OHL
- Kitchener Heads to Owen Sound for Fourth Matchup of the Season - Kitchener Rangers
- Spirit Seek Season Series Lead against Flint Wednesday Night - Saginaw Spirit
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