New York City FC and Capital RX Announce Sleeve Partnership
February 6, 2024 - Major League Soccer (MLS)
New York City FC News Release
Today, New York City FC (NYCFC) and Capital Rx, the health technology company committed to advancing our nation's healthcare infrastructure to improve drug price visibility and patient outcomes, are excited to announce Capital Rx as NYCFC's Official Sleeve Partner in a multi-year deal.
The Capital Rx logo will be featured on the right sleeve of NYCFC First Team kits and have a significant presence in-stadium at home matches, across NYCFC's digital channels, and in the community through City in the Community, the nonprofit proudly supported by NYCFC. The partnership will provide Capital Rx with a larger platform as it works to bring transparency to the pharmaceutical supply chain and lower costs to employers, health plans, municipalities, and other payers offering pharmacy benefit programs to plan members and their beneficiaries.
"We are excited to welcome a like-minded, New York company in Capital Rx as our new Official Sleeve Partner of New York City FC," said Brad Sims, NYCFC CEO. "Both the Club and Capital Rx are mission-driven organizations that believe in using their platforms to champion healthier lives."
"Capital Rx is at the forefront of innovation in the healthcare industry and continues to make an important impact regarding transparency and accountability. We are proud to be part of their first steps into sports and cannot wait to start working collaboratively to continue serving the people of New York," Sims added.
"Capital Rx's roots are in New York," said Co-Founder & CEO AJ Loiacono. "As early as I can remember, I've loved sports. The positive impact on health, experience of being a part of a team, competition, and how sports can uniquely bring people together make them a cornerstone of our culture. Having grown up in the tri-state area and with soccer a major influence on my life, this partnership with NYCFC and the opportunity to amplify the work our team is and has been doing while positively impacting the local community carries special meaning."
A full-service pharmacy benefit manager (PBM) and pharmacy benefit administrator (PBA), Capital Rx is advancing electronic claims processing infrastructure to make healthcare more affordable and deliver the best member experience possible. JUDI®, Capital Rx's custom-built enterprise health platform that unifies all PBM operations onto a single platform, has helped it become one of the fastest-growing health technology companies in North America.
Throughout the partnership, NYCFC and Capital Rx will host community programs and events to champion healthier lives for New Yorkers, starting with an employee volunteer community pitch cleanup day. Additionally, Capital Rx will also partner with the Club on its existing marquee events and initiatives, including the continuation of New York City Soccer Initiative to build 26 new mini-soccer pitches throughout the five boroughs ahead of the FIFA World Cup 26™ and the Club's Golf Classic.
The partnership was sourced and facilitated by KLUTCH Sports Group's Property Sales division, led by Andrew Feinberg.
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