New General Manager Named for Northland AEG LLC Operations in Hartford

Published on June 12, 2008 under American Hockey League (AHL)
Connecticut Whale News Release


Hartford, June 12, 2008: On behalf of Northland AEG, Steven Rosenthal, chief executive officer of Northland Investment Corporation and Bob Newman, chief operating officer, AEG Facilities, jointly announced today that Charles H. (Chuck) Steedman has been named Senior Vice President and General Manager for Northland AEG LLC's future operations in Hartford, Connecticut, which includes management of the XL Center and Rentschler Field, as well as business operations of the AHL's Hartford Wolf Pack.

Steedman has spent the last seven years under the employ of New England Sports Ventures, the parent company of the Boston Red Sox, New England Sports Network (NESN) and Fenway Sports Group (FSG). Most recently, he has served a dual role as Executive Vice President of FSG and also as Vice President, Fenway Enterprises and Broadcasting for the Boston Red Sox.

During his tenure, the Sox' Fenway Enterprises business has more than doubled its revenue and profitability to the team, operating over 400 events annually. In 2007, the Fenway Park Tour program hosted over 200,000 guests at Fenway Park, making it the largest ballpark tour business in Major League Baseball. In his role with FSG, Chuck has been devoted to the Boston College relationship since the school signed on as FSG's first client in 2004, spearheading revenue growth in excess of 350% in just three years.

In 2006, Steedman was part of the team that negotiated the largest radio broadcast agreement in MLB history as the Club announced a groundbreaking 10-year deal with Entercom and its Boston Flagship stations WEEI and WRKO. He has also directly overseen the expansion of the Club's radio network including a day-to-day working relationship with WTIC-AM in Hartford.

In 2004, Steedman led a deal that resulted in Fenway Park and the Red Sox being prominently featured in the Farrelly Brothers feature film, Fever Pitch, starring Jimmy Fallon and Drew Barrymore. He has also coordinated both of the team's World Series Trophy tours, including visiting all 351 cities and towns in Massachusetts following the Club's 2004 World Series victory. He has dramatically expanded the Red Sox marketing footprint throughout New England, launching popular "State Days" at Fenway Park while also spearheading numerous grass-roots marketing initiatives in the region. Steedman began his career in sports and entertainment at UCONN, working there from 1984-1990, ending as Director of Athletic Marketing.

"We are thrilled to have Chuck leading our effort in Hartford," said Newman. "His experience, knowledge of the market, strong UCONN ties and proven marketing skills are just what Northland AEG needs to increase fan attendance and take Hartford to the next level."

"To a large degree, Hartford's revitalization depends on our ability to provide quality fan experiences that will in turn bring more feet on the street." said Rosenthal. "Chuck's track record tells me that he is the right person at the right time to lead the XL Center, Wolf Pack and Rentschler Field to greater success."

"Knowing Northland's commitment to Hartford and AEG's reputation in the industry, I'm excited to take on this challenge and work with the Northland AEG team to grow the sports and entertainment experience at the XL Center and The Rent," said Steedman.

Red Sox President and CEO Larry Lucchino was also on hand to introduce Steedman, saying, "The Red Sox loss is certainly a big win for the Northland AEG team. I'm confident that Chuck will put his fine skills to much needed use in making Hartford a true sports and entertainment destination."

The joint partnership of Northland AEG LLC began management of the former Hartford Civic Center, now XL Center, Rentschler Field and business operations of the AHL's Hartford Wolf Pack on July 1, 2007.

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