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NBA Development League Achieves Record-Breaking Growth

Published on May 1, 2014 under NBA G League (G League) News Release


NEW YORK, May 1, 2013 - The NBA Development League had a record-breaking year with one-third of players on 2013-14 NBA end-of-season rosters (149) boasting NBA D-League experience and the league setting a record with 36 players earning 49 GATORADE Call-Ups during a full NBA regular season. Attendance grew during the league's 13th season as it surpassed the million total attendance mark for a fifth straight year.

Additionally, the 17-team NBA D-League saw an all-time record 14 teams with one-to-one affiliations with NBA teams. The season featured the Philadelphia 76ers joining the ever-expanding roster of NBA teams to own or operate their minor league affiliate when the Delaware 87ers joined the league this season and the two-time defending NBA Champion Miami Heat forging a direct affiliation with the Sioux Falls Skyforce. In addition, the Sacramento Kings entered into a single affiliation with the Reno Bighorns this past season.

The league concluded the season by announcing a record 18 teams will take the floor for the 2014-15 season, more than doubling the number of teams (8) that competed during the league's inaugural season in 2001-02. Beginning in November, the New York Knicks' new affiliate will make its home in Westchester, N.Y. while the Detroit Pistons will enter a direct affiliation with a new team in Grand Rapids, Mich., for the start of the new season.

Highlights from the 2013-14 NBA D-League season include:

On-the-Court Successes

- The league continued to be the leader in developing top NBA prospects with an all-time high 62 NBA players - including 10 who were first-round NBA Draft selections in 2013 - assigned to their NBA D-League affiliates a record 187 times this season.

Additionally, the NBA D-League saw a record 36 players earning 49 GATORADE Call-Ups during a full NBA regular season.

NBA D-League Alumni in the NBA

- Thirty-three percent of all NBA players now boast NBA D-League experience with a record 149 players on NBA rosters at the end of the regular season, including 79 of whom went on to play in the 2014 NBA Playoffs.

Attendance

- The NBA D-League reached the one million total attendance plateau (regular season and postseason) for a fifth straight year (1,181,404), up more than five percent over the previous season.

Jersey Partnerships

- A record six NBA D-League teams secured jersey partnerships for the 2012-13 season, including Erie BayHawks (LECOM), Fort Wayne Mad Ants (Lutheran, Hospital), Rio Grande Valley Vipers (Lone Star National Bank), Texas Legends (Veracruz, Mexico), Springfield Armor (MGM Springfield), and Los Angeles D-Fenders (MGM Resorts International).

Worldwide Visibility

- CBS Sports Network and YouTube - the league's first global streaming partner - along with NBA TV, combined to present over 400 live NBA D-League games, highlights, and short form digital content to a worldwide audience this season.

Marketing Partners

- The NBA D-League set a record with 19 corporate sponsors this season when Diageo, Kumho Tire and Samsung joined other leading brands such as Boost Mobile, American Express, BBVA, and Cisco.

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