Hartford Civic Center is now the XL Center
Published on December 18, 2007 under American Hockey League (AHL)
Connecticut Whale News Release
Hartford, CT (December 18, 2007) - Northland AEG today announced an agreement with XL Insurance renaming the Hartford Civic Center, the XL Center.
Under the terms of the multi-year, seven figure agreement, XL Insurance receives exclusive naming rights to Connecticut's largest indoor sports and entertainment facility including logo changes on both the basketball and hockey playing surfaces, tickets, uniforms and stationery; a retrofit of both indoor and outdoor signage; and new atrium graphics. Additionally, a new website www.xlcenter.com will be launched, and all event and facility marketing will feature the XL Center logo.
Northland AEG assumed the management of the facility five months ago when it was awarded the contract by the Connecticut Development Authority (CDA). "It is impressive that XL Insurance and Northland AEG have been able to establish this progressive alliance in such a short period of time, " said CDA President Marie O'Brien. "It shows commitment from both companies as stakeholders in Hartford's success and continuing revitalization efforts."
"Hartford is considered the city where the US insurance industry began and remains a very influential business center for our industry today, " said John Glancy, Chief Underwriting Officer of XL Insurance's Global Professional unit, based in Hartford. "We are working with Northland AEG to further develop the appearance of the XL Center. In the coming weeks we look forward to unveiling and celebrating its new name and new look."
"The renaming of the facility is an ideal opportunity to launch further improvements for the guest experience, " said Marty Brooks, XL Center General Manager. "We're already implementing plans to better accommodate our guests and provide updated amenities for the athletes, artists, coaches, promoters, and event organizers. Enhanced employee development programs will also be a key focus. We are honored to have a prestigious company such as XL Insurance make this significant investment in our community."
The XL Center includes the 16,500 seat Veterans Memorial Coliseum, the Exhibition Hall, 46 Suites, and the Comcast Coliseum Club featuring a full bar, restaurant and in-seat dining. The XL Center will host its first event under the new moniker with a sold-out performance of Miley Cyrus' Best of Both Worlds Tour (December 19). Cyrus is best known as television's "Hannah Montana".
XL Insurance has a long history in Hartford and maintains its office in the city as a strategically central location in the Northeast to conduct worldwide business and access a talented, educated workforce. XL Insurance will formally celebrate the partnership at the ESPN televised UCONN vs. Louisville Basketball game on January 28.
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