CHL Central Hockey League

CHL Loyalty Rewards Program Welcomes FloorballPlanet

Published on October 5, 2010 under Central Hockey League (CHL) News Release


TEMPE, AZ (October 5, 2010) - The Central Hockey League (CHL) announced today that FloorballPlanet has joined the CHL Loyalty Rewards program becoming the latest merchant to become a part of one of the fastest growing professional sports affinity programs.

Learn more about the CHL's reward's program at www.chlpoints.com .

CHL Loyalty Rewards program is made up of fans, sponsors and companies and is approaching 20,000 members in its first year of existence. By joining the program as a merchant, FloorballPlanet can provide its clients, staff, suppliers and community an opportunity to gain a greater appreciation and earn rewards on certain initiatives. FloorballPlanet will offer rewards and allow members to redeem rewards based on purchases of its floorball equipment.

"FloorballPlanet, is not only a great new partner in our CHL Loyalty Rewards program, but offers a great link for people in our communities to experience firsthand the feel of hockey at a low cost," said Duane Lewis, CHL Commissioner. "This is a great asset for the growth of hockey.....it is how many people learned to play this game, and will help more people experience the sport of hockey," he added.

Floorball is an indoor form of hockey, with a cross of soccer, which was started 30 years ago. It is a fast-paced, inexpensive and non-contact sport that allows players to develop terrific hand-eye coordination and stick control.

The CHL Loyalty Rewards program is unique in its design by allowing members to earn through Merchant initiatives as well as swap in and out of the program to other participating loyalty programs.

"We are very excited to be a part of the CHL Loyalty Rewards program," said Darryl Gross of FloorballPlanet. "Floorball is a fantastic complement to the sport of ice hockey. By joining this program, we are provided a unique opportunity to introduce floorball to thousands of CHL fans and through our respective community outreach programs to encourage growing interest in hockey."

CHL Loyalty Rewards members will be able to take advantage of this new partnership with FloorballPlanet starting November 1, 2010.

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Central Hockey League Stories from October 5, 2010


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