CFL Nabs Another Bessie
Published on May 12, 2003 under Canadian Football League (CFL) News Release
Toronto, Ontario â For the second straight year a commercial produced for the Canadian Football League has won a Bessie Award. The "Butt Baby" spot produced by Toronto agency Bensimon * Byrne D'Arcy won a gold medal in the Television Single category. The very successful "Rivalries" campaign won 4 awards in last year's competition.
Brent Scrimshaw, Senior Vice-President Marketing and Partnerships reacting to the news, stated, "Once again the creative team at Bensimon * Bryne has struck gold with the second installment of the âRivalries' campaign. Their portrayal of the rivalry insight in welcoming Ottawa back to the CFL has resonated with fans across the country. The Agency has played an enormous role in the renaissance of this League."
Jack Bensimon, President of Bensimon * Byrne D'Arcy concurred. " We're extremely proud that the CFL work has been recognized for the second year in a row," offered Mr. Bensimon. "It's further evidence that our initiatives to win back the youth of Canada are paying off for the League. With a smart, strategically focused client like this, and an idea that's rooted in a core truth about the brand, there's no telling how far we can take this brand in the years ahead," he added.
The Bessies is an annual TV commercial competition organized by the Television Bureau of Canada in conjunction with the Broadcast Executives Society. Entries are accepted from any individual or group engaged in creating or producing Canadian television commercials. The competition is open to all television commercials created for a Canadian viewing audience, originated by an agency/production facility incorporated in Canada.
In 2003, The Bessies celebrate 40 years of recognizing the finest in Canadian television advertising -- a period almost as long as the history of commercial TV itself. One thing that has remained constant, however, is what The Bessies stand for: the best of Canadian television advertising ideas, singling out that very select group of craftspeople making commercials for Canadian companies and audiences.
Gold Award for Television Single
Title: Butt Baby :30
Agency: Bensimon Byrne
Creative Director: Glen Hunt
Art Director: Jamie Way
Agency Producer: Lori Estabrooks
Account Group: Brian Jamieson/ Chris Perron
Production House: Spy Films
Director: Wade Sherman
Post Production: School Editing
Sound Design: Pirate Radio & Television
Momentum builds as training camps open and CFL fans come together. Taste and feel the excitement of the Canadian Football League, as the season is just around the corner. The Canadian Football League operates in nine leading Canadian cities. Its teams compete annually for the Grey Cup, Canada's oldest professional League championship trophy. The 91st Grey Cup will be played in Regina on November 16, 2003.
Canadian Football League Stories from May 12, 2003
- Lions sign Dinkins and Printers - B.C. Lions
- Dave Dickenson to Visit Ottawa Tuesday - Ottawa Renegades
- Riders Set for Training Camp - Saskatchewan Roughriders
- CFL Nabs Another Bessie - CFL
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
