Canadian Football to reach more than 70 million homes in the US in 2005
Published on June 3, 2005 under Canadian Football League (CFL) News Release
Toronto, Ontario, Canada; New York, USA, June 3, 2005 â The Canadian Football League will begin its 2005 season with coverage in over 70 million U.S television households, more than doubling the broadcast reach available in the market at the start of CFL play last year.
Building on momentum established during the 2004 season, more than a dozen U.S. regional sports networks will carry CFL football in their lineups this season. CFL broadcast coverage success in the U.S. has been achieved under the direction of Trajectory Sports & Media Group LLC, which has the marketing responsibility for Canadian football broadcasts in the United States and internationally. The New York-based company has continued to broaden the distribution of CFL games since partnering with the CFL in 2004.
CFL coverage in the U.S. kicks off this year with its preseason match-up between the Hamilton Tiger-Cats and the Toronto Argonauts scheduled for June 11 in Halifax. Regular season coverage of CFL games begins with its official opener on June 22nd in Montreal versus Hamilton, and continues through to the 93rd Grey Cup championship game on November 27 in Vancouver, BC.
"With the 2005 season marking the second year of our relationship with Trajectory Sports & Media Group, we are extremely pleased at the interest and success we've seen to date. We look forward to welcoming back our U.S. fans and with more game coverage across additional networks, are excited at the opportunity to introduce new viewers to the excitement and fast pace of Canadian football," said CFL Commissioner Tom Wright.
"We are starting the 2005 season with a strong group of regional sports networks that give us excellent coverage across the U.S.," added Chris McCracken, the CFL's Senior Director of Broadcast. "This builds on the positive response U.S. viewers had to the 2004 Grey Cup finale last November and to our promise to deliver our great Canadian game to fans across North America. As the season progresses, we look forward to introducing additional broadcast outlets and new technologies to further enhance CFL coverage."
Trajectory Sports & Media Group has arranged the U.S. coast-to-coast coverage of CFL through regional television sports networks, local TV stations and satellite broadcasters. The following television operations will carry 2005 CFL football:
Comcast SportsNet operations in the Bay Area/Northern & Central California, Chicago, Philadelphia and the Mid-Atlantic (Baltimore-Washington); Comcast Cable Detroit; Cox Sports Television operations in Kansas, Louisiana, Texas, Arkansas, Florida and New England (Rhode Island and Connecticut); Altitude Sports & Entertainment in Denver; New England Sports Network (NESN); Madison Square Garden Network (MSG) in New York; Fox Sports Net New York; Comcast/Charter Sports Southeast, with coverage in 11 states; Carolinas Sports Entertainment Television (C-SET); K.C. MetroSports in Kansas City; America One Television Network stations across the U.S. Many of these regional sports networks also are carried on DISH Network and DIRECTV, offering direct-to-homes users game access in all markets.
"Our 2005 coverage expands the broadcast system created during last season's U.S. exposure to CFL games," said Richard Stone, the President of Trajectory Sports & Media Group. "We received excellent feedback from the regional sports networks that carried CFL action in 2004, with many reporting that fans were following players they knew from their collegiate days or from their part of the country."
For additional information and a detailed broadcast schedule, visit www.cfl.ca.
About the Canadian Football League The Canadian Football League (CFL) operates in nine leading cities across Canada. Connecting the strength and heritage of the past with the momentum of today and the promise of the future, the CFL celebrates Canada's game with fans across the nation. The 92nd Grey Cup will be played in Ottawa, Ontario on November 21, 2004. For more information, visit http://www.cfl.ca.
About Trajectory Sports & Media Group, LLC Trajectory Sports & Media Group is an international management and marketing organization that works with clients to expand distribution, strengthen brands and open new markets. Based in New York City, the company has global resources that allow it to draw on a wide range of expertise to achieve its clients' goals. Visit us at http://www.trajectorysports.com.
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