Brax Capital partners with ABA

Published on July 18, 2006 under American Basketball Association (ABA) News Release


Los Angeles, CA. Newly formed Brax Capital Group today announced its strategic partnership with the American Basketball Association (ABA). This partnership will maximize the potential of ABA licensing, entertainment, leasing, Internet and other ABA strategic initiatives. Brax Capital Group has additionally reserved five ABA markets and will operate its own teams, as well as working at the corporate levels.

AJ Discala, CEO and Co-Founder of Brax Capital Group, has extensive industry connections and business relationships that he will use. Additionally, his active participation in the management of portfolio companies will promote the success of his portfolio companies. The Brax-ABA partnership is the first of many deals in Brax Capital Group's pipeline. Brax Capital Group was founded by entrepreneurs AJ Discala and Tom Peters, CEO and Chairman of Petters Group Worldwide.

"We believe in the ABA," said AJ Discala. "Professional sports have priced themselves out of middle America. The ABA offers wonderful entertainment at a fraction of the cost of a professional game."

"The ABA is excited to have AJ Discala and Brax Capital Group as our new strategic partners," said Joe Newman, ABA CEO. "With their support, we can maximize the potential of the league with exciting new initiatives all with the goal of offering exciting, fast-paced sports and quality entertainment for fans and families at affordable pirces."

ABOUT BRAX CAPITAL GROUP, LLC

Brax Capital Group, LLC is an investment banking and financial consulting firm based in Beverly Hills, CA. Co-founded by AJ Discala and Tom Petters, Brax Capital Group specializes in efficient, fast-track access to capital for promising companies thorough private placements, reverse mergers, M&A and other liquidity events. Brax Capital Group focuses on creating market leaders through their role as a value-added investor, providing strategic advisory, financial expertise as well as execution guidance and operational oversight to their clients. Brax Capital Group is able to create strategic alliances with celebrities, athletes and captains of industry to generate revenue and create marketing and branding opportunities.

ABOUT THE AMERICAN BASKETBALL ASSOCIATION

The ABA is the most-diversified professional sports league in the U.S. with more than 60% of the team owners being African-American, Hispanic, Asian and women. There will be over 60 teams beginning play in November including teams in the US, Mexico and Canada. The ABA provides exciting, fast-paced professional basketball and family entertainment at affordable prices to hundreds of thousands of fans. Community involvement is one of the cornerstones of the ABA with an emphasis on youth groups. This coming season the league will play over 1200 games, employ over 700 players, over 120 coaches, over 600 staff and management personnel and over 300 referees. Since its inception, it has been known for innovative rules with one of the most popular being the 3-D Rule that rewards good defensive play. For more information, visit www.abalive.com.

Note: OurSports Central no longer actively covers the American Basketball Association (ABA) as a professional league due in part to its inability to publish and play a schedule and the transitory nature of many of its teams. For information on professional minor leagues, please see OSC's basketball section.

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American Basketball Association Stories from July 18, 2006


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.


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