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BioSteel Joins Forces with Kansas City NWSL to Become Official Hydration Partner

June 17, 2021 - National Women's Soccer League (NWSL) - Kansas City News Release


KANSAS CITY - Kansas City NWSL announced today that BioSteel will become the team's Official Hydration Partner. As part of the collaboration, BioSteel will hydrate Kansas City players and technical staff throughout the season. BioSteel will also be the presenting partner of the KC NWSL halftime youth team recognition program, and a pre-game feature, "BioSteel Keys to the Match."

BioSteel was originally created specifically for professional athletes, showing up in locker rooms and on the sidelines of professional sports teams across North America. BioSteel continues to partner with athletes to provide them with Clean. Healthy. Hydration. as the brand expands. As the original BioSteel Sports Hydration Drink grew in popularity, the consumer brand was born and is now the preferred choice for sports nutrition across the world.

"As a member of #TeamBioSteel and a long-time believer in BioSteel's products, Brittany Matthews (one of three club owners) was the key driver in making this connection. From there, the BioSteel team enthusiastically engaged with us to find creative ways to support KC NWSL," said Amber Cox, KC NWSL Chief Operating Officer. "Our number one priority is providing players the resources needed to perform at the highest level. We're thrilled to add BioSteel's incredible line of products into the team's daily training routine."

"BioSteel is invested in the future of women's soccer and the KC NWSL organization, and we are excited to hydrate the team's best performance on and off the field," said Co-Founder and Co-CEO John Celenza. "BioSteel has long been one of the most trusted brands for high-performing athletes and is rapidly expanding into U.S. households as well. This partnership will help us reach a new demographic of consumers interested in making a better-for-you hydration choice."

In addition to supplying the players and staff with the healthiest and most-trusted sports hydration products, BioSteel will be hydrating every participant with branded cups and coolers at all KC NWSL youth soccer clinics and will recognize youth soccer teams in attendance at every home Kansas City match.

As presenting sponsor of the pregame feature, 'BioSteel Keys to the Match,' BioSteel will also provide Kansas City fans with fun facts and tips for how athletes will plan to win the games. 'BioSteel Keys to the Match' will live on the team's social media channels and be featured in-stadium at all home games and on the team's local KCTV/KSMO broadcasts.

Kansas City NWSL was announced as an expansion team in December 2020. Since then the team has seen incredible support from the community and local businesses. Recording over 3,000 seats on deposit in the first month, the team has averaged approximately 5,000 fans in its first two home matches. For tickets and information, vist KCWoSo.com.

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