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PCL1 Salt Lake Bees

Bees Rank Top 25 in MiLB Merchandise Sales

June 13, 2016 - Pacific Coast League (PCL1)
Salt Lake Bees News Release


SALT LAKE CITY - For the 10th consecutive year, the Salt Lake Bees are in the top 25 of Minor League Baseball merchandise sales according to data released by Minor League Baseball (MiLB) this week. The Bees have made the top 25 list every year since 2006 when the club changed its name from the Salt Lake Stingers to the Salt Lake Bees.

Fanzz Sports Stores, the official team store of the Salt Lake Bees, operates as the top-selling Bees brand provider with merchandise available at Smith's Ballpark as well as locations throughout Salt Lake City and online at www.fanzz.com.

"Minor League Baseball team names and logos are quirky, fun and contemporary, but they are also incredible marketing tools for the clubs they represent," said Sandie Hebert, Minor League Baseball's Director of Licensing. "Each year, we see familiar logos on the Top 25 list, and some newcomers, showing both the longevity and modern appeal of our trademarks. It's interesting to see how clubs choose to brand their identities, and how that translates into merchandise sales."

Alphabetically, the Top 25 list includes: the Albuquerque Isotopes, Biloxi Shuckers, Charlotte Knights, Columbus Clippers, Dayton Dragons, Durham Bulls, El Paso Chihuahuas, Fort Wayne TinCaps, Frisco RoughRiders, Indianapolis Indians, Lake Elsinore Storm, Lakewood BlueClaws, Lehigh Valley IronPigs, Louisville Bats, Nashville Sounds, Oklahoma City Dodgers, Pawtucket Red Sox, Reno Aces, Sacramento River Cats, Salt Lake Bees, San Antonio Missions, South Bend Cubs, Tacoma Rainiers, Toledo Mud Hens and Trenton Thunder. Individual rankings and team-specific sales data were not made publically available. Collectively, MiLB sold an all-time high of $65.1 million in merchandise in 2015, up 7.9 percent from the 2014 number of $60.3 million.

The Bees return from a 13-day road trip to start eight-straight games at Smith's Ballpark tonight at 7:05 p.m. against the Tacoma Rainiers. The homestand includes a day game on Thursday, June 16 and fireworks following the game. Tickets and more information is available at www.slbees.com.

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Pacific Coast League Stories from June 13, 2016


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