Armor, MGM Resorts Ink Marquee Jersey Sponsorship
Published on November 16, 2012 under NBA G League (G League)
Springfield Armor News Release
SPRINGFIELD (MA) November 16, 2012 - MGM Resorts International today announced that MGM Springfield will be the presenting sponsor of the Springfield Armor for the 2012-13 NBA Development League season. As part of the sponsorship, the Armor uniforms will feature the MGM Springfield logo, a first for the team and the fourth jersey sponsorship for an NBA D-League team this season. The MGM Springfield logo will also be featured on the court during home games.
The Armor's home opener is against the Sioux Falls Skyforce on Friday, Nov. 30, 2012 at Springfield's MassMutual Center.
MGM Resorts will also provide promotional giveaways during the season and plans to make a majority of its courtside seats available to local families that may not otherwise have an opportunity to attend an Armor game. MGM also will promote Armor basketball through MGM's M Life experience, MGM Resorts' proprietary loyalty program, including co-promotional offers, and providing hotel and entertainment packages to Armor fans, and for special Armor promotional events.
"Over 120 years ago, Dr. James Naismith created basketball here in Springfield and it's a privilege to be a part of the historic relationship between the game and Springfield through our support of the Armor," said Bill Hornbuckle, MGM Resorts Chief Marketing Officer and MGM Springfield President. "We look forward to a great season and are proud to sponsor this local franchise that provides high quality entertainment that together we hope to build upon as we highlight Springfield as a world-class leisure and entertainment destination."
The sponsorship of the Springfield Armor is the latest in a series of investments by MGM Resorts in existing Springfield organizations that complement MGM's planned world-class retail, dining and entertainment proposal for Downtown Springfield. The Armor play all their home games at the MassMutual Center, which MGM has uniquely incorporated into its planned project.
In addition to working with the Springfield community to tailor its project to the city's existing cultural and institutional strengths, MGM has made it a priority to immediately become part of the local business and philanthropic establishments to best understand and integrate into the community as it builds a meaningful foundation for a long-lasting relationship with the entire City of Springfield.
"We are thrilled to have MGM Springfield as a presenting sponsor for our 2012-2013 season and appreciate their continued commitment to the community," said Armor President Alex Schwerin. "MGM's partnership will aid the continued growth of professional basketball in Springfield and build on Springfield's historic relationship to the game."
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