AHL American Hockey League

American Hockey League Joins with PCG for Sponsorship Development

Published on September 5, 2013 under American Hockey League (AHL) News Release


SPRINGFIELD, Mass. ... American Hockey League President and CEO David Andrews announced today that the league has entered into a partnership with Property Consulting Group (PCG) whereby PCG will be the AHL's sponsorship agency of record to create, cultivate and secure new sponsorship programs.

"We're thrilled to announce our partnership with PCG," said Chris Nikolis, Executive Vice President of Marketing and Business Development for the AHL. "The entire league is looking forward to seeing the creative sponsorships that PCG is known for developing, helping us enhance not only our revenue growth but our fans' experiences as well."

PCG has extensive experience in creating, cultivating and securing national sponsorships for sports and entertainment organizations with a diverse portfolio of national brands like EMC, Jack Daniels, Kia Motor Company, Lexus, Lowe's, MillerCoors, Panasonic, TaylorMade-Adidas Golf Company and Waste Management.

"Our sponsorship process is unique in that our focus is very much about creating first-of-their-kind sponsorship programs," said Josh Kritzler, President of PCG. "The AHL affords us a wonderful opportunity to establish world-class sponsorship programs."

PCG's business development team dedicated to the AHL will be based out of the firm's downtown Chicago office.




American Hockey League Stories from September 5, 2013


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