AIR MILES "Way to Play" Soccer launched for 2006
February 28, 2006 - USL First Division (USL-1)
Toronto Lynx News Release
The Toronto Lynx Soccer Club, in partnership with the AIR MILES® Reward Program, is pleased to announce the launch of AIR MILES "Way to Play" Soccer for the 2006 season. AIR MILES "Way to Play" Soccer will present five dynamic soccer days throughout the GTA featuring the Lynx and Lady Lynx players, coaching staff and events team.
"We have found over the years that many Youth Soccer Clubs really appreciate having our Lynx and Lady Lynx players interact and mentor the growing number of young players in their communities," says Chief Operating Officer, Nicole Hartrell. "It is only through the generous support of the AIR MILES Reward Program and the enthusiastic reception of the soccer communities that are hosting these events, that we are able to bring out our teams to various areas of the GTA and enhance the growth of the game."
AIR MILES "Way to Play" Soccer brings the Lynx and Lady Lynx players to communities across Toronto, providing soccer scrimmages, soccer clinics, soccer skills contests, and exhibition matches - all delivered by the Lynx and Lady Lynx players and coaching staff. The day's activities will also include a Meet-and-Greet with Lynx/Lady Lynx players, autograph/photo sessions, barbecues, an appearance by team mascot Lynxster, performances by the Lynx dance team and more.
Look for the Lynx/Lady Lynx in these soccer communities this summer!
Orangeville on May 27th
Burlington on May 28th
Guelph on June 10th
Pickering on June 24th
Beaches on June 25th
The AIR MILES Reward Program will also be providing additional support for soccer coaches by producing free coaches kits which include: a soccer coaching DVD, a coaching booklet and other sponsor gifts.
"This partnership with the Lynx is very exciting because it really allows us to get involved at the grassroots level in the communities where we work and live," says Caroline Papadatos, Vice President, Marketing, AIR MILES Reward Program. "Youth soccer is such a great sport to get involved in - it's fun, accessible and it brings communities and families together."
About The AIR MILES Reward Program
The AIR MILESâ Reward Program is Canada's premier coalition loyalty program, with more than 8.6 million active AIR MILES Collector accounts, representing approximately two-thirds of Canadian households, collecting AIR MILESâ reward miles with the recognizable blue or gold cards.
USL First Division Stories from February 28, 2006
- Beavers, Timbers individual-game tickets on sale March 4 - Portland Timbers
- Silverbacks and Best Buy announce sponsorship - Atlanta Silverbacks
- Battery signs Chris Gores - Charleston Battery
- AIR MILES "Way to Play" Soccer launched for 2006 - Toronto Lynx
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