Aaron's to continue deal with AFL
February 8, 2006 - Arena Football League (1987-2008) (AFL I) News Release
NEW YORK - The Arena Football League announced today that Aaron's Sales and Lease Ownership will continue its relationship as the AFL's Official Furniture Sale and Lease Ownership Store through the 2008 season. Terms of the deal were not disclosed.
"We're thrilled to continue our relationship with Aaron's," said President, AFL Properties, GLENN HORINE. "Aaron's increased commitment is a testimony to the vision we first presented them and the positive outlook we are projecting in coming years."
As part of the extension, Aaron's will receive a uniform patch, dasherboards, integrated in-arena nights in every market and ArenaBowl activation. In addition, Aaron's will continue as title sponsor of the Aaron 's Dream Team, an All-Star Team of AFL Dancers, and support AFL publications and arenafootball.com.
"It has been exciting to see how the AFL keeps its momentum going," said KEN BUTLER President of Aaron's Sales & Lease Ownership. "Their 20 years of success is reflected in their commitment to build the brand with new expansion teams, the addition of top-tier corporate and television partners and, of course, expanding their fan base to new heights. We are pleased to be a recent part of that success and share in their growth for many years to come."
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