WNBA to raise awareness and funds in fight against breast cancer
Published on September 4, 2008 under Women's National Basketball Association (WNBA) News Release
NEW YORK, Sept. 4, 2008 - Continuing an effort that has raised more than $2 million for breast health awareness, the Women's National Basketball Association will host several activities from Sunday, Sept. 7 to Saturday, Sept. 13, to generate awareness about breast cancer and raise funds to help fight the disease.
Two nationally televised WNBA games will include special programming on the league's breast health initiative and awareness efforts. Those games include San Antonio vs. Connecticut on ABC at 1 p.m. ET. on Sept. 7, and Phoenix vs. Detroit on ESPN 2 at 7 p.m. ET. on Sept. 9. Each WNBA team donated pink and white autographed basketballs and both home teams participating in the televised games will wear white uniforms with pink trim, which will also be auctioned off for charity. In addition, coaches will wear pink ties or scarves and the referees will use pink whistles during these games. The official WNBA Breast Health Awareness logo will be displayed on the court
As part of the weeklong events, the WNBA Breast Health Auction will launch on WNBA.com, with proceeds benefiting the Kay Yow/WBCA Cancer Fund in partnership with The V Foundation. Yow is North Carolina State University head women's basketball coach, who is currently battling breast cancer for the third time. She was also the recipient of the 2008 WNBA Inspiring Coach Award.
The Auction will feature, for the first time, game worn apparel featuring some of the league's top stars, autographed WNBA memorabilia, and specially designed autographed pink and white WNBA Breast Health Awareness basketballs.
"Through this auction, in-arena awareness nights, nationally televised games and other events throughout the week, the WNBA and its players are bringing attention to this important cause and raising funds that are needed for research and education efforts," said WNBA President Donna Orender. "We are pleased to be able to donate this year's proceeds to Kay Yow's foundation, as she is a true inspiration to all of us both on and off the court."
The WNBA will use its various assets to help communicate the Breast Health message including a special PSA that will run on the scoreboard and PA announcements will be broadcast in arena by each participating WNBA team. WNBA.com will also provide a special section for the auction, along with daily content and editorial pieces on breast health. For more information, visit www.wnba.com.
Women's National Basketball Association Stories from September 4, 2008
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- WNBA to raise awareness and funds in fight against breast cancer - WNBA
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