WNBA to Help Raise Awareness, Funds in Fight Against Breast Cancer
Published on August 1, 2011 under Women's National Basketball Association (WNBA) News Release
NEW YORK, Aug. 1, 2011 - The Women's National Basketball League (WNBA) will help raise awareness and funds in the fight against breast cancer during WNBA Breast Health Awareness Week Aug. 2-9.
Two televised games on ESPN2 --) the Phoenix Mercury visiting the Minnesota Lynx in Minnesota (Aug. 2, 8 p.m. ET) and the New York Liberty hosting the 2010 WNBA champion Seattle Storm (Aug. 9, 8 p.m. ET) -- will help focus attention on the initiative. NBA TV also will televise eight games during the week, highlighted by a triple-header on Aug. 7: a WNBA Finals rematch with the Atlanta Dream hosting the Storm (3 p.m. ET); the Connecticut Sun visiting the Mercury (6 p.m. ET); and the Sparks and Lynx matching up in Los Angeles (8:30 p.m. ET).
Highlights of the games will include pink-and-white uniforms worn by the home team: coaches wearing pink ties or scarves; the referees using pink whistles; and the official WNBA Breast Health Awareness logo displayed on the court. In addition, Breast Health Awareness shooting shirts, which players wear during the week, will be available at NBAstore.com.
The league will raise money through the annual WNBA Breast Health Auction, continuing an effort that has raised more than $2.5 million in the fight against breast cancer. The auction will include pink-and-white autographed basketballs donated by all 12 teams and the pink-and-white uniforms worn by the home team during televised games. The auction will launch Aug. 2, on WNBA.com and run through Aug. 9, with proceeds benefiting several organizations.
As part of the weeklong series of events, all WNBA teams will host an in-arena Breast Health Awareness Night featuring special programming, including halftime presentations to honor local cancer survivors, live auctions, and the distribution of educational materials in partnership with local breast cancer organizations. Teams are also hosting a variety of community events in an effort to generate additional awareness about breast cancer.
The WNBA will use its various assets to communicate the breast health message, including a special public service announcement that will run on the scoreboard and in-arena public announcements. WNBA.com will provide a special section for the auction, which will include daily content and editorial pieces on breast health awareness. For more information, visit www.wnba.com .
Women's National Basketball Association Stories from August 1, 2011
- This Week with the Seattle Storm - Seattle Storm
- Mystics Update - Washington Mystics
- Becky Hammon Named Western Conference Player of the Week - San Antonio Stars
- January Undergoes Successful Knee Surgery - Indiana Fever
- Dream Forward Angel McCoughtry Named WNBA Eastern Conference Player of the Week - Atlanta Dream
- Atlanta's McCoughtry, San Antonio's Hammon Named Players of the Week - WNBA
- Seattle Storm Adds to Roster - Seattle Storm
- Dream to Honor U.S. Women's National Team Members Carli Lloyd and Heather Mitts - Atlanta Dream
- Courtney Vandersloot Added to 2009-12 USA Basketball National Team - Chicago Sky
- WNBA to Help Raise Awareness, Funds in Fight Against Breast Cancer - WNBA
- WNBA and Pirate's Booty Bring Familes Together this Summer - WNBA
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