WNBA and Pirate's Booty Bring Familes Together this Summer
August 1, 2011 - Women's National Basketball Association (WNBA) News Release
NEW YORK, August 1, 2011 -- The Women's National Basketball Association (WNBA) and Pirate's Booty have teamed up to host Family Nights, which includes various in-arena activities, highlighting the importance of staying active and living a healthy lifestyle. Pirate's Booty, all-natural snacks will be offering fans discounted tickets and in-arena entertainment in select WNBA markets, including Atlanta, Los Angeles, San Antonio, Seattle, and Washington, D.C. throughout the summer months.
During Family Nights, families will be treated to interactive contests, including the "Shake Your Booty" WNBA FIT Break, where they will have the opportunity to participate in a dance-off side-by-side with Pirate's Booty's "Pirate" mascot. Fans will also get to sample the company's deliciously baked snacks at these games.
In addition to the Family Nights, the partnership will also include special appearances and samplings by the "Pirate" mascot along with WNBA players at various retail locations and community events throughout the cities.
"We are thrilled to join Pirate's Booty for Family Nights this summer," said WNBA President Laurel J. Richie. "We know that families come to our games for a great in-arena experience while watching the competitive basketball they crave. With Pirate's Booty hosting these select games with a variety of special activities, we know our fans are in for an extra treat."
"We are excited about the opportunity to work with the WNBA and host Family Nights," said Pirate's Booty Vice President of Marketing Eric Berniker. "These experiential events are a great way to bring families together in a spirit of fun competition and in support of a healthy, active lifestyle."
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