WNBA And The 2010 Lilith Tour Unite To Celebrate Female Athletes And Artists All Summer Long
June 8, 2010 - Women's National Basketball Association (WNBA) News Release
The Women's National Basketball Association (WNBA) and the 2010 Lilith Tour -- one of the highest-grossing touring festivals in the world -- will join forces to celebrate female artists and athletes all summer long through special ticket promotions, appearances, and community activations.
As part of the partnership, the WNBA and Lilith will provide special ticket promotions and packages for fans to purchase in select WNBA markets, including Seattle, Los Angeles, Chicago, Minneapolis, Indianapolis, New York, Hartford, Washington, D.C., and Atlanta. Additional information on packages, tour dates, and promotions will be found on WNBA.com, Lilithfair.com and team websites.
"WNBA games and the Lilith Tour are the premier summer entertainment experiences by and for women, making this partnership a perfect match," said WNBA Vice President of Marketing Hilary Shaev. "Our partnership with the Lilith Tour is a great opportunity to showcase our respective properties to each other's audiences through national promotions and community activation."
WNBA athletes and artists are also tentatively scheduled to make appearances at select games and concerts this summer and blog about their experiences. These memorable moments will be captured and promoted via the league and Lilith's websites, Facebook pages and Twitter accounts. The WNBA and Lilith are also working together to promote awareness on important issues including staying fit, breast health and greening initiatives through various activations.
"We are thrilled to be partnering with the WNBA," says Seth Freed, Sr. Director of Sponsorships for Lilith. "It's the perfect alignment of two brands with a strong focus on delivering great entertainment, while at the same time engaging the local communities in charitable and greening initiatives."
Lilith 2010 will feature Sheryl Crow, the Indigo Girls, Queen Latifah, Mary J. Blige, Kelly Clarkson, and Martina McBride, among others, and will take place from Sunday, June 27 to Monday, Aug. 16. The tour will make stops in select WNBA markets, including:
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