WHL Western Hockey League

WHL and McSweeney's Premium Jerky and Meat Snacks Launch Minor Hockey Training Day Contest

October 26, 2023 - Western Hockey League (WHL) News Release


Calgary, Alta. - The Western Hockey League and McSweeney's Premium Jerky and Meat Snacks announced today the launch of the WHL McSweeney's Minor Hockey Training Day Contest.

Since 2016, the WHL and McSweeney's have partnered to celebrate community and hockey in Western Canada while also providing WHL fans with the opportunity to win and sample premium Canadian beef jerky.

Through the WHL McSweeney's Minor Hockey Training Day Contest, the WHL and McSweeney's are providing an opportunity for minor hockey teams in Western Canada to win a training day with their local WHL Club.

"McSweeney's is honoured to, once again, serve as the Official Meat Snack of the Western Hockey League and its devoted fans," commented Kylie Landry, Director of Marketing with Direct Plus Food Group. "The WHL not only offers high-calibre hockey, but also fosters camaraderie, creating authentic Canadian moments. Together, we aim to enhance this Canadian tradition. Stay tuned for exciting activations, exclusive promotions, and the opportunity to enjoy McSweeney's Beef Jerky at WHL events in your community."

From November 1 through December 15, 2023, minor hockey teams can enter to win a unique training experience with their local WHL team, including an on-ice session, off-ice training, team meet and greet, McSweeney's gifting, and more. Minor hockey teams are eligible to enter the contest online by visiting https://mcsweeneys.ca/hockeytrainingday/. Only one entry per team is permitted.

Please be advised: Minor hockey teams must be residents of British Columbia, Alberta, Saskatchewan or Manitoba and between the ages of six to 16. Teams will be responsible for their own transportation to and from the event. Team coaches must attend the WHL McSweeney's Minor Hockey Training Day event and will be included in the on-ice session. Parent chaperones may be required depending on the age of the winning team.

"The WHL is pleased to welcome back longtime partner McSweeney's Premium Jerky and Meat Snacks," commented WHL Commissioner Ron Robison. "The partnership between McSweeney's and the WHL has long been founded on a mutual passion for supporting our many great communities across Western Canada, and we look forward to continuing that work this season."

Aside from the WHL McSweeney's Training Day, the celebrated McSweeney's Jerky Toss returns to WHL arenas for another season. Fans in all 16 of the WHL's Western Canadian markets can look forward to the opportunity to catch a snack in the stands, with 12 McSweeney's Jerky Tosses scheduled in each market throughout the 2023-24 WHL Regular Season.

Finally, WHL fans will keep up to date on the off-ice efforts of WHL players and teams through the WHL Community Collective presented by McSweeney's - a digital content series set to highlight the community contributions of WHL teams across Western Canada and the U.S. Pacific Northwest.




Western Hockey League Stories from October 26, 2023


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