USL Names Tom Veit Chief Marketing Officer

October 21, 2015 - United Soccer League Championship (USL) News Release

TAMPA, Fla. - USL CEO Alec Papadakis has named Tom Veit to the post of chief marketing officer of the USL and its properties, including the PDL, the W-League and the Super Y League. Veit is a seasoned sports executive whose experience crosses through media and entertainment in both professional and collegiate sports. He has served as a senior executive in Major League Soccer (MLS), World Wresting Entertainment (WWE) and major college athletics.

Veit's passion for soccer began as a youth player and continued in two stints with MLS, first as senior vice president of sales and marketing for the Tampa Bay Mutiny in the league's early years. He returned more recently as the founding president of the Philadelphia Union, where he served as an integral piece of the launch of the Union, the building of the club's brand from the ground up, and the construction and of PPL Park - one of the finest soccer-specific stadiums in North America.

At WWE, Veit was charged with managing the global live event division of 300-plus events per year in more than 20 countries. Veit will oversee all areas of marketing including broadcasting, media, and digital for the USL, the PDL and the Super Y League.

"I am honored and humbled to be part of the USL, which I believe is one of the cornerstones of the growth of soccer in North America," Veit said. "Starting at the youth level with Super Y, continuing to the amateur level with the PDL, and culminating with the professional play in the USL, these leagues reach across the soccer spectrum to touch fans and players alike."

"Tom brings outstanding experience in all areas of the sports industry to the USL, including marketing, digital, broadcasting and administrative expertise," USL CEO Alec Papadakis said. "His proven record of success in professional soccer will be extremely valuable to our league as we transition into the next phase of our strategic marketing and broadcasting initiatives."

Veit holds a degree in government and international affairs from the University of South Florida, and served as the 2010 Executive in Residence at the Temple University School of Tourism and Hospitality Management.

The USL also announced on Wednesday that Anelise Cimino has been hired as social media manager and will oversee the USL's new media efforts from a strategy, implementation and analysis perspective.

Cimino graduated from the University of Georgia with degrees in public relations and political science, and previously worked for D.C. United of MLS as its Development Academy Communications Coordinator from 2013-14. She also spent time with the NFHS Network as its social media marketing coordinator, with TEAM NFL as its social media coordinator for the Pittsburgh Steelers, and with Cartoon Network.

USL Chief Marketing Officer Tom Veit

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