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USL Announces Premier Partnerships As Exclusive Corporate Marketing Representation Company

July 7, 2004 - USL First Division (USL-1) News Release


TAMPA, FL – United Soccer Leagues (USL) is pleased to announce a new multi-year affiliation with Premier Partnerships, an international sports and entertainment sales and marketing firm. Premier will be the sole provider of corporate marketing and sponsorship sales services to the fast-growing league.

"We were attracted to Premier by the track record of Alan Rothenberg and Randy Bernstein in sports marketing, especially in relation to soccer as a product," says USL Chief Executive Officer Dave Askinas. "We're excited about the expertise and creativity that Premier's high powered executive team will bring to marketing USL. We feel like we have a very strong product and Premier is the right organization to develop our corporate message."

Premier was founded by sports industry veterans Alan Rothenberg and Randy Bernstein. Together, Rothenberg and Bernstein have more than 50 years of success on a global sports and entertainment level. Rothenberg spearheaded soccer's rise in the United States, serving two terms as President of U.S. Soccer, as Chairman of the 1994 FIFA World Cup and 1999 FIFA Women's World Cup, and was one of the co-founders of Major League Soccer. Bernstein has built a tremendous reputation as one of the country's leading sports marketing executives and has generated over $500,000,000 in corporate marketing partnerships throughout his career in the NBA, FIFA World Cup, Major League Soccer, Yahoo! and for other Premier clients.

"We feel that USL is an incredibly valuable sports property and one that has not been made available in the past to the corporate community. Premier is busy developing the commercial platform for USL and is anxious to present these tremendous integrated partnership opportunities to corporate decision makers," says Randy Bernstein, Premier President and CEO.

USL is the largest organization of soccer leagues in North America, and is dedicated to growing the sport at the grassroots level in every community across the US and Canada. USL and its franchises are committed to a quality family entertainment experience that is community-centered, accessible, affordable, exciting and educational. For more information on USL, visit USLsoccer.com.

Premier is an industry leader in highly specialized naming rights and sponsorship sales representation services that are integral to all sports or entertainment properties, events or facilities. In addition, Premier's corporate consulting and sports investment services provide clients with a competence level that creates a significant advantage over marketplace competition in strategic positioning and negotiations. Their clients include the National Basketball Association, MasterCard, Major League Soccer, Jacksonville XXXIX, Rose Bowl Stadium and others. Further information is available at PremierPartnerships.com.



USL First Division Stories from July 7, 2004


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.


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