Sun Life Financial Broadens Enters Sponsorship of Canadian Football League
Published on October 25, 2011 under Canadian Football League (CFL) News Release
TORONTO, ON - (October 25, 2011) -Sun Life Financial and the Canadian Football League (CFL) have signed an agreement that unites two great Canadian brands. Both organizations have a rich cultural history in Canada.
During the CFL playoffs, which start on November 13, all player jerseys and a portion of the sideline signage will feature the Sun Life logo as well as during the Grey Cup game.
"This sponsorship with the CFL is a great fit with our brand" says Mary De Paoli, Senior Vice-President and Chief Marketing Officer, Sun Life Financial. "Canada's Grey Cup is one of the most viewed events of the year, captivating millions of Canadian viewers and reaching fans in communities from coast to coast."
"We are proud to welcome Sun Life to the CFL family at a time when our season kicks into high gear," said CFL Commissioner Mark Cohon. "It has been a tremendous year with exciting games, close finishes and remarkable performances. And off the field, our league continues to be embraced by millions of Canadians and major corporations like Sun Life." Sun Life's roots originate back to 1865 in Montreal, the city that currently holds the coveted Grey Cup. The Grey Cup is the second oldest trophy in North American professional sport.
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