Stonyfield Farm chooses CyberRays as part of westward marketing push

January 28, 2003 - Women's United Soccer Association (WUSA)
San Jose CyberRays News Release


SAN JOSE (Jan. 28, 2003) – The San Jose CyberRays and Stonyfield Farm today are announcing a one-year sponsorship agreement.

Under the agreement, the New Hampshire-based organic yogurt company will sponsor a Stonyfield Farm halftime contest at CyberRays matches, provide sampling of its organic and all-natural yogurts to fans, participate in grassroots and player appearance events, and receive advertising space inside Spartan Stadium.

The agreement is an outgrowth of Stonyfield Farm's earlier sponsorship participation with the WUSA Boston Breakers and is part of the yogurt company's expansion into West Coast markets.

``We're very excited and pleased that Stonyfield Farm has chosen the CyberRays as a key component of its West Coast expansion,'' said Marlene Bjornsrud, CyberRays general manager. ``Our family fan base is attuned to good health in its food selections, which makes it the perfect group to introduce to Stonyfield's quality products.''

Founded in 1983 in Wilton, N.H., Stonyfield Farm has become the nation's largest producer of organic yogurt and is known for its environmental consciousness, for which it has received numerous awards, and devotion to social causes.

``We look forward to working with the CyberRays, as both organizations believe in promoting fitness, good health and wellness for girls and women,'' said Gary Hirshberg, Stonyfield Farm president and CEO.

The CyberRays are one of eight teams in the WUSA, the world's only fully professional women's soccer league, and they will open their third season April 5 against the Philadelphia Charge in Spartan Stadium.

About Stonyfield Farm

Stonyfield Farm, celebrating its 20th year, is the nation's largest organic yogurt company with all natural and Certified Organic yogurt and ice cream products distributed in all 50 states. The company advocates that healthy food can only come from a healthy planet. It was the first dairy in America to pay farmers more money to not use the synthetic bovine growth hormone rBGH when raising cattle. The company continues to support this practice and leads numerous environmental education programs for kids and adults. For more information, call 1-800-PRO-COWS or visit www.stonyfield.com.



Women's United Soccer Association Stories from January 28, 2003


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