Skyrockets choose Reverb Communications

Published on May 5, 2005 under American Basketball Association (ABA)
Minot Skyrockets News Release


San Jose, CA. The San Jose Skyrockets, and new member team of the American Basketball Association, today announced they've chosen to hire Reverb Communications as its agency of record for the launch of the professional basketball team, making its Silicon Valley debut this fall. Reverb, with offices in San Jose and Twain Harte California, is well known for introducing new brands within the entertainment and high-tech industries.

"Reverb has a successful track record of developing effective marketing communications plans that deliver results," said James Y. Hasegawa, executive vice president of the San Jose Skyrockets. "With their ties to the San Jose community and their marketing and PR skills, we look forward to Reverb partnering with us to generate excitement about the ABA throughout the San Jose sports fan community."

Reverb has entertainment marketing and public relations experience working with concert venue Ironstone Vineyards, game publisher and peripheral maker RedOctane, and silicon chipmaker AGEIA Technologies.

The new San Jose Skyrockets follow the ABA charter of providing affordable family fun. The league is known for its unique blend of entertainment and basketball not found in any other sports league.

"We are committed to working with clients who have truly unique products and services," said Doug Kennedy, vice president of business development, Reverb Communications. "Joining with the San Jose Skyrockets at the inception of their launch into the ABA league is a wonderful opportunity for us to bring something new and different to the city's roster of entertainment, and create a positive effect on the community as a whole."

ABOUT THE SAN JOSE SKYROCKETS

The American Basketball Association, known for fan-friendly entertainment, is the fastest growing sports league in history. Formed in 1967, the ABA is recognized for introducing basketball legends like Julius "Dr. J" Irving and Rick Barry and Moses Malone. The league has redefined "fun on the court" with innovative rules such as the 11th Man and 3D Rule. After merging with the NBA 25 years ago, the ABA is back with a vengeance with a total of 60+ teams expected to play the 2005-2006 season nationwide.

ABOUT REVERB COMMUNICATIONS

Reverb Communications is a leading boutique agency with a unique and powerful blend of expertise in marketing, sales, and public relations. Reverb's integrates these disciplines to provide corporate communication messages and programs that drive consumer demand and result in increased sales for its clients. Additional informaton about Reverb can be found on the company's website, www.reverbinc.com.

For more information, contact Kim Stowe at 408 839 8750 or email kim@reverbinc.com or visit www.abalive.com.

Note: OurSports Central no longer actively covers the American Basketball Association (ABA) as a professional league due in part to its inability to publish and play a schedule and the transitory nature of many of its teams. For information on professional minor leagues, please see OSC's basketball section.

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