SkyboxSMS Announces Partnership with Chicago Rockstars
August 30, 2006 - American Basketball Association (ABA)
Chicago Rockstars News Release
Chicago,IL - SkyboxSMS, a Chicago-based company that provides mobile messaging transaction and entertainment services for event venues and spectators, announces their partnership with the Chicago Rockstars of the American Basketball Association.
SkyboxSMS has created a way to enhance the experience of attending sporting events for spectators by allowing them to use their cell phones to perform functions such as ordering tickets, selling unused tickets and ordering concessions. SkyboxSMS recognizes that audience participation is a key component for the lasting success of a sports franchise and their system is designed with this in mind. They have created a four-phase approach to address the wants and needs of the team, the venue, the fans and the community. With their marketing and branding approach SkyboxSMS will position the Rockstars, create awareness for the team and help to drive attendance at games up. In the transactions phase, SkyboxSMS helps the team to increase revenues, drive repeat attendance, and provide the spectators with an improved experience. SkyboxSMS also aids in community relations. Their program is designed to build loyalty, establish goodwill, maintain buzz for the team, drive repeat attendance and encourage audience interaction. Finally, the SkyboxSMS program promotes team loyalty. It helps to solidify the fan base and team brand, creates excitement, and personalizes the fan interaction at the event.
The Chicago Rockstars signed on with the SkyboxSMS program in order to aid in its establishment in the athletic and entertainment markets. The alliance of these two entities has advantages for both parties. SkyboxSMS is now the official mobile messaging service provider for the Rockstars. In this capacity, SkyboxSMS is providing the Rockstars with a method for providing their fans with the best stadium experience possible.
As a new up and coming professional sports team, the Rockstars made the decision to be proactive in their quest to gain fan interest and also make the fans' experience enjoyable and problem free. The Rockstars will now be able to reach 86 million mobile users. They will also be able to provide a seamless and personalized mobile messaging experience to their spectators. From the management end, the Rockstars will be able to continuously track and profile customer transactions. This feature provides the basis for increased fan loyalty, greater spending and a more personalized experience for the sports fan.
SkyBoxSMS has created a way to improve of the at-venue sporting experience for the teams, fans, venue and community. By partnering with SkyboxSMS, the Chicago Rockstars will be more easily able to meet their objectives that include having a sense of professionalism, remaining community and family oriented and being an affordable means of entertainment. At the same time, SkyboxSMS provides the team with a strong a strong marketing plan and includes a solid fan base, a personalized stadium experience and positive community relations. For more information about SkyboxSMS please visit the SkyboxSMS websitewww.skyboxsms.com or call 847-571-1599.
Note: OurSports Central no longer actively covers the American Basketball Association (ABA) as a professional league due in part to its inability to publish and play a schedule and the transitory nature of many of its teams. For information on professional minor leagues, please see OSC's basketball section.
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